Is The Future Of Men'S Underwear Online?

Men's underwear is not a new thing, but in the past traditional concept, underwear market is a market dominated by female consumption, so men's underwear once belonged to women's consumption concept.

In recent years, with the improvement of male consumption proposition, men's fashion clothing stores and men's cosmetics have appeared in the market. Men's exclusive consumption has been largely independent, including men's beauty salons, men's underwear and other personalized consumption has gradually become a sunrise industry.

In the city, men's fashion underwear stores have even become a curiosity shop in the consumer market, and many businesses have developed the idea of developing a male economy.

Not long ago, the fifth international brand underwear exhibition ended in Shenzhen. This year's debut is a male product. More than half of the exhibition venues are men's underwear of all kinds.

Some marketing experts feel that the spring for men's underwear is coming.

However, many factors restrict the market which has not yet fully developed.

In the sales mode, stationing in supermarkets, men's underwear sales or franchised stores has always been a headache for businesses.

Although there is a huge increase in sales volume in the supermarkets, the serious phenomenon of pressing goods has added more troubles to businesses.

As for the combination mode, it still matches women's underwear with the past sales mode and mentality.

From the perspective of characteristics and concerns, stores are naturally the easiest to get attention.

But imagine that today, when women's underwear is in fashion, a men's underwear store will open up. If there is no feature, it will be difficult to attract consumers' attention.

Today, with the popularity of the Internet, many businesses naturally cast their sights on this land of dawn.

With the continuous development of e-commerce, online shopping and electronic payment have been well known to many people, and have also stimulated the desire of men to shop.

Recently, the China digital commerce association Digital Service Center released the "China e-commerce industry research report" in Beijing in 2011. The report shows that the number of orders reached by male online shoppers accounts for 52.4%, and women account for 47.6%.

Taobao's data show that the total consumption of male consumers on Taobao online is 8 percentage points higher than that of women. Moreover, from the point of view of each customer's consumption price per unit of consumption, the ratio of consumption expenditure per female user to female user is roughly 1.5: 1.

Most men do not like to go shopping and choose goods. They think they are tired and wasting time. Online shopping can satisfy their desire to go shopping.

At the same time, men's shopping habit is to buy products online after watching products, which is very fast, and even do not bargain directly.

This shows that the purpose of women's online shopping is more inclined to buy relatively cheap products many times, while men are more generous and practical needs.

No doubt, in the current situation, the network environment is a relatively favorable platform for the development of men's underwear, and gradually improved business mechanism and convenient and fast sales mode are the favorable guarantee for the underwear market of men.