Children'S Clothing Accessories Market Prospects Are Good.

People often describe some people as "childlike innocence". Now, more and more clothing brands have ignited a childlike innocence.

After seven wolves, Anta and 31st degree, Kappa, a fashionable sports brand from Italy, also took advantage of Parker lane to attack China.

Market.

Although the market is broad and lucrative, the influx of foreign investment on local children's wear brands is also increasing.

Experts said that domestic children's clothing needed to improve the industrial chain and strengthen brand building.

Children's clothing becomes the focus of the market

In the face of the market temptation of 2 billion 300 million pieces of annual demand, many sports and leisure apparel brands get together to enter the children's wear market.

Last week, sports brand Kappa and paramount in Beijing reached a cooperation agreement and released the new Kappa Kids.

Both sides said this cooperation is a win-win move for sports and children's wear brands.

According to the insiders, the market structure of children's clothing in China now consists of five parts: the traditional children's wear brand (Parker lane, etc.), the cartoon brand derivative products (HGW, Garfield, Harry, Potter, etc.), foreign trade enterprises in the domestic market (Mamie Marka, ticta, etc.), leisure sports brand development (361, Lining, Semir, etc.) and the new business brand (green box).

In the battle for children's wear market, brand cooperation and product expansion have become major strategies.

As a traditional brand of children's clothing, Parker Lan Di not only joined hands with Kappa, but also worked with Lining for LingNing Kids.

According to reports, recently, Parker Lan Di and Haier brothers joined hands to create Haier children's clothing.

In terms of product extension, sports brands such as Anta, 31st and so on, Mei bang, Semir and other leisure brands have joined the market of children's clothing market.

The market potential of garment accessories is huge.

Children's clothes coming from many brands

How much room for development is there in the market? According to an industry expert, "this is a newly made cheese. Anyone who moves will taste the sweetness."

In short, China's children's clothing industry is growing, and its growth space is larger than that of adult clothing.

According to the National Bureau of statistics, the number of children aged zero to 16 in China is as high as 380 million, which is estimated to increase by 16 million annually.

After 2005, China entered the peak of fertility.

This means that the demand for children's clothing market is huge and growing.

In particular, parents belong to the "post-80s" family, highly praised the high quality of life, and the brand requirements of children's clothing are higher.

It is understood that the consumption of children's clothing in China's urban residents has been on the rise, far from being saturated.

Children's clothing industry in China in the next 5 years

It has a market scale of 100 billion yuan and is growing at a rate of 30% per year.

According to garment industry analysts, the gross profit of children's clothing is very high, averaging 60%, and some even exceed hundreds.

"A set of cotton underwear with a price of only 6-9 yuan, the selling price in the shopping mall is around 40 yuan."

However, in the current market of children's wear in China, there is not much advantage for local brands. There is a phenomenon that "international brands are flourishing and domestic brands are also few and disorderly".

According to statistics, nearly 50% of children's clothing market is entrenched in foreign brands, and ADI and Nike are among the best.

The other half of the market, professional brand children's clothing accounted for only 30%.

Especially with the rise of e-commerce, it has added a fire to the children's clothing market.

Local brand industry chain lag behind

But in children's clothing brand

In the case of expansion, there are also a few unhappy families.

Parker lane, who just joined Kappa, ended his 3 year cooperation with Lining last year.

Li Ningxin, director of business development department, explained that the failure of the two sides to achieve performance expectations is an important reason for choosing to break up.

The contradiction between the two companies is mainly due to differences in management cognition.

Parker lane is an independent company, which has led to the failure of Lining's management intentions to be implemented.

It can be seen that different types of inter firm cooperation still need to be objective and prudent.

However, in terms of product expansion, opportunities and challenges still exist.