How To Be Unique In Small And Medium Scale Exhibitions

2007 China International Footwear Industry Exposition (SHOESCHINA), apart from Italy, Spain and Portugal 3 countries continue to expand the scale of exhibition, France and Brazil for the first time to participate in this exhibition.

The exhibition is 5500 square meters in size.

During the same period, a series of activities such as Beijing world footwear forum, 2007/2008 world shoe fashion trend release, shoe show - China and international shoes were released.

However, compared with the scale of international exhibitors to expand the scale of exhibitors, the famous brands in China, such as him, BELLE, 100 degrees, red dragonfly, and so on, did not participate in the exhibition.

It is worth mentioning that during the exhibition, Mileno was unique and praised by the audience.

The reason is that Song Xuemei, Mileno sales manager, frankly stated that in the early stage of the exhibition, when the company executives learned that he did not participate in exhibitions such as her famous brands, she was also planning to withdraw from the exhibition. But because of her insistence, she finally decided to participate in the exhibition.

According to her introduction, she insists that the company has invested a lot of manpower and material resources to participate in the exhibition, and has made all the preparations.

More importantly, unlike other companies seeking different agents in the exhibition, Mileno has two purposes in this exhibition. One is to promote MilenoLadies, to show Milian the brand new shoes that are suitable for young women by Milian, and the other is to tell the audience that in 2008 Beijing Olympic Games, Mileno became the exclusive manufacturer of ceremonial shoes for Australian national team.

Therefore, Mileno needs to take part in this exhibition.

During the exhibition, Mileno launched a lottery survey, which attracted many audiences and achieved great success.

In other words, in the exhibition, it is common practice to publicize the corporate image in the form of raffle and attract the attention of the audience.

However, it should be mentioned that if only one exhibitor at the exhibition is organizing a lucky draw, it will become a highlight in the exhibition so as to attract the attention of the audience, so as to achieve the purpose of exhibiting.

From this we can see that participating in the exhibition needs not only sufficient preparation, but more importantly, how to seize the opportunity and gain greater benefit from exhibitors is a required course.

Of course, compared with large exhibitions, though they can reach more audiences, competition is more intense and cruel.

Especially for some small and medium-sized enterprises, it is difficult to compete with large enterprises, so they will be overwhelmed by many brands and lose the significance of exhibiting.

Therefore, if you choose to participate in a growing exhibition, and design the exhibition objectives in a pragmatic way, you may get good results.