Five Fashion Concepts To Create A New Marketing Concept

From the perspective of retail development, the more developed countries are, the more extreme the concept of parity is. Therefore, such as the United States, Japan and other countries, large seasonal shopping centers can be seen everywhere, and the 100 yuan stores in Japan have also made brilliant achievements.

In addition, the increasingly fierce competition in the industry is also one of the reasons for the popularity of the concept stores.

As a whole, the threshold of investment in the concept of parity is more accessible to the catering industry.

Health concept

People have paid more and more attention to the concept of health, and no longer need medical care because of illness. The concept of preventive medicine has been deeply rooted in the hearts of the people. This can be confirmed from the popular selling of Ganoderma lucidum and aloe vera in recent years, and even now there are many fitness clubs, health preserving restaurants and so on. Even drinking water is sold for its emphasis on good health.

Personalized concept

The concept of individuation can be divided into two categories, one is commodity personalization, the other is to seize the characteristics of young people changing, seeking novelty and personal consciousness. It will visualize self consciousness and tailor unique personalized products for every customer, such as personalized pendant, portrait, etc., to satisfy consumers' potential narcissistic complex, thus creating business opportunities.

The other is shop personalization. As many domestic retail businesses have entered the stage of full competition, the key to success in opening stores is to give consumers a sense of identity and a unique shop with individuality.

Educational concept

The industry that meets the educational concept has great potential to make money.

Experts believe that with the increasing proportion of families with double income and the desire to become children, parents will not be stingy in investing in their children's education, thus creating a foundation for children's culture and education market.

As the unemployment rate rises, the office workers are now aware of the times when people are seeking things, and actively cultivate second specialties in order to enhance their competitiveness.

Feminine concept

Women's economy is becoming more independent and consumptive. Many products are targeting women.

In the past, renting bookstores took teenagers as the main customers, while the ten largest butterfly shops in some places were also rented bookstores, but the customers turned to women.

In addition, credit cards specifically launched for women are also aimed at women's strong spending power.

Moreover, the former entrepreneurs are mostly male, but now the ratio of men and women wants to start business is roughly one to one, and the improvement of women's entrepreneurial intention is also the reason for the rapid development of female concept stores.