Sewing Machinery Industry, We Need To Establish A Team Of New Scientific And Technological Knowledge.
The market fluctuation of sewing machinery is regulated by seasons, that is, the three month after the lunar new year, which is probably the replenish equipment of garment and garment industry. The sewing machine market has changed, and a new scientific and technological knowledge team must be established to win the market.
The market fluctuation of sewing machinery is regulated by seasons, that is, the three month after the lunar new year, which is probably the period of replenish equipment in the clothing and garment industry, and the purchase of equipment in a short quarter of time.
But since the spring of 2008, the market has been very quiet. Looking at the current RMB exchange rate and future trend, there is not much money in exporting garments, the demand for domestic sewing machines has been sharply reduced, and export sewing machines are also making a small profit. Coupled with the rising cost of raw materials and the rising wages of workers, sewing machinery enterprises are really hard to manage.
The present situation, in a word, is caused by the oversupply of sewing machinery market. Only when we see the needs of the customers, can the enterprises that are able to meet the needs of customers meet the needs of customers, and the sewing machine manufacturers who fail to meet the needs of customers will be eliminated. As the market will not expand again, they will be fed up with the manufacturers who are more ambitious and ambitious. Many manufacturers will be eliminated because of reduced sales. Understanding the needs of sewing machine customers is essential.
Skilled workers, and clothing factories rarely recruit training workers, and the profit from receiving orders is low. At the moment, the only way to survive is to increase production efficiency and efficiency, and naturally to squeeze out profits to the boss, and the workers will also get the increase in salary because of efficiency improvement. This is the way of survival for clothing and garment enterprises. As we all know, the starting point of clothing manufacturing enterprises to increase production efficiency is to use automated sewing machines, and the investment in automatic sewing equipment is not large. After the efficiency is raised, the boss will immediately reclaim investment, and employees can immediately increase their income automatically by piecework payment, which can be said to be a happy strategy. Therefore, automatic sewing equipment is a hot selling product in the market. Three of the automatic sewing machines are hot. Clothing and garment industry is very scarce now.
After receiving so many old machines, they answered many factories that closed factories and closed down factories, and many other factories that eliminated ordinary sewing machines and replaced automatic sewing machines, so the surplus equipment was sold to the market. A thousand garment factories in Dongguan, Humen, couldn't wait to dispose of three hundred old sewing machines. All of them were replaced by computerized three automatic servo motor sewing machines. As long as they were good for the employers, they were immediately handled. The emergence of three automatic servo motor sewing machine market is obvious to all. The biggest profit of the life insurance market is contained in the servomotor. How to win the market is worth studying. In Guangdong, many foreign businessmen have acquired two backward countries with mobile phone exports.
Three automatic sewing machine and computer servo motor system have high technical content and difficult to make in manufacturing than sewing machines. But his Maori can reach 25%, but his Maori can be able to grab the market. But how can we get it? The difficulty is still in the computer servo system. The computer servo motor market has its particularity. But the computer servo motor market has its particularity. The computer servo motor is in the sewing equipment with a side piece, always sold by the accessory parts.
我们看到鲍麦克斯在2007年的财报(股票上市公开资料), 鲍麦克斯2007 年业绩比2006 年下降 10%. 虽然鲍麦克斯声称 2007年的外销国际市场比 2006年成长五倍, 但内容也暗示其国内市场下滑很多. 鲍麦克斯是最早国内生产电脑伺服电机的企业, 技术能力也领先同行, 研发班底强, 最早吃到这块馅饼. 其业绩应该在大好情况下持序上扬. 2007年的业绩下滑是因为鲍麦克斯并未想到市场通路被缝纫机头部掌握. 电机产品一直以来都是以副件方式被展现于客户眼前. 客户的要求是整套系统的服务,”当缝纫机任何一点出了问题,要有单一窗口负责维修”. 客户没法辨清是那坏了,他马上要找缝纫机的供应商,要求完善的服务. 伺服电机的制造商只愿意服务本身的电机产品,没法满足客户的全包式服务需求.客户就不会找电机的制造商. 伺服电机厂只好把产品卖给缝纫机厂,由缝纫机厂组成配套系
The sales channel of the servo motor is controlled by the sewing machine factory. The price of the servo motor is high and the profit is high. Once the sewing machine factory developed the servo motor product of the factory itself, it swallowed the big cake itself, and why the servomotor professional factory sold down in the prosperous market period, so it was easy to understand.
(HITACHI), Panasonic (PANASONIC), they manufacture servo motor products very professional and world-famous. They have developed sewing machine servo motors for a long time and supplied Japanese heavy machinery company (JUKI), which is supplied by Japan's heavy machinery company (BROTHER). Hitachi / Panasonic focused on its own supply motor, but when Japan's heavy machinery / brothers launched their own servo motors, they had already had a lot of profits. Hitachi / Panasonic had to stand outside to watch the opera. Hitachi / Panasonic, despite its quality products, did not study the sales strategy, and finally failed to overcome the access problem and lost the vast market. Bo Max is a professional servomotor factory. If we compare the situation in Japan, we can see that the same situation is being reproduced in China. There are two very famous factories in Japan, Hitachi.
Three automatic sewing machine containing servo motor can break the barrier of sales pipeline and provide customers with a complete set of services and get the market. The founder of Fangzheng brand, which is joined by an outside industry, is only a single machine "three automatic sewing machine containing servomotor". It has made a quick profit in less than three years, relying on a single sewing machine to make profits. The probability of signing it is 100%, that is, to identify customers' needs for the whole set of services, and to wrap up all the demand. To see the market changes, to launch a complete set of products, to set up access to the whole product, to join the main dealers to establish access, and to add a bad package to replace it is its strategy. Founder motor did not repeat the Hitachi / slack drama, and made a huge profit. Founder motor's performance in 2007 (stock market public information) is higher than that in 2006. Founder motor is also a professional servomotor factory. It is only because Fang Zheng sees clearly that the customer needs the whole set of services, and only has its own supply package.
Three the hot selling of the automatic sewing machine with servo motors has attracted many sewing machine enterprises to put into production and sales. Although sewing machine manufacturers can not manufacture servo motors, they go to the servomotor professional factory to get goods and match them to customers. The supply is done, but the after-sales service of the products has not kept up with the market, so it has not seized the market.
The product has changed. It is no longer an ordinary mechanical product. The product contains servo motor, which includes servo control technology and circuit technology, and there are many problems of servo and circuit. The existing business managers of the sewing enterprises do not know the servo control technology. How can they sell the group of people who do not know the new technology products? How can they expect to sell? How can they expect to set up a maintenance service system?
From now on, all the sewing machines used on the market will gradually be replaced with servo motors. Today, the price of oil has gone over US $125 per barrel, the price of iron materials has increased, the price of copper has been doubled, the electricity price has risen, the artificial salaries have increased rapidly, and the servo motors have completely replaced the electric motors. The sewing machine has arrived at the age of automation. The sewing machine enterprises should adjust their employees, and the staff must have the knowledge of new technology product servo control technology and circuit technology, and establish a complete service team, so as to respond to the needs of customers and win the market.
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