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There Is Still A Market For "Potato Phenomenon" Returning To Polyurethane Industry.

2008/12/23 0:00:00 31

along with

financial crisis

The impact is further aggravated, and the debate over demand and consumption is even more rampant.

Economic depression

In the background, is demand and consumption really slashed?

According to Fang Gang's "potato phenomenon" theory, the demand and price of potatoes increased during the famine and great depression. That is to say, the pioneers of demand and consumption reduction were luxury and high-end products, and the demand for essential goods and inexpensive products was the opposite.

Pei Ke, chief operating officer of global resources at B2B company, USA, said, "buyers' procurement has not stopped, and what is changing is their purchasing behavior."

Pei Kewei believes that at present

economic situation

The number of orders for buyers may decrease or tend to lower orders to meet short-term demand.

This seems to be confirmed in the traders of polyurethane raw materials.

In the case of diminished demand, many traders tend to purchase small quantities and achieve short-term trade.

For the downstream of polyurethane, which plays a role in many necessities of life, "potato phenomenon" should be the focus of marketing.

Since 2007, the giant Haier, a domestic refrigerator, has begun to develop to the high end. In the same year, it has won huge orders from European and American merchants at a price more than 20 times the average unit price of China's export refrigerators.

The analysis from the China Chamber of Commerce for mechanical and electrical import and export also shows that in the 1~8 months of this year, the export of large volume refrigerators increased rapidly, accounting for 16% to 20% of the proportion of refrigerators exported, and the volume of refrigerators exported from 150L to 300L was close to 20%.

However, statistics from relevant German institutions also show that Korean brand high-end refrigerators account for 70% of Germany's market share.

along with

financial crisis

In the full-scale outbreak of September, the consumption concept of the people in developed countries began to reverse gradually.

U.S.A

People return to the kitchen to promote the sale of microwave ovens. When Han enterprises join the extension of the middle and low end product lines, it is easy to see that in the case of economic recession, the change of national consumption structure can also bring about a huge market.

footwear

For other industries, if we can give full play to China's price competitive advantage, the potential market hidden under the market depression is still huge.

Historically,

Japan's economic bubble

and

Us IT bubble

After the collapse, China's exports to both countries have increased.

Editor: vivi


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