Search And Explore The New Development Mode Of E-Commerce

The existing e-commerce industry has followed the offline channel distribution mode. The Internet is only a sales channel for production and distribution enterprises. The price system, product reputation and even after-sales service of enterprises need to go through the website. Enterprises have little chance to face consumers directly.

In the initial stage of e-commerce development, this model has laid a huge user base for industrial upgrading by virtue of low threshold and rapid expansion, but faster is not enough. While developing, this model also suffers from difficulties such as poor commodity quality and slow after-sales response.

Take mobile phone stores as an example. In the traditional business model, they are just a supplier. If the first step of building a "mall" is to realize real-time marketing of existing members, the mall can realize product promotion, product display, active members, online sales and other issues, and the enterprise's brand and price system can also be extended.

Zhongsou, the initiator of the new business model of "cooperative operation", believes that, in fact, from the perspective of social industry division, the advantage of the Internet is to build another marketing platform, while traditional enterprises are better at channels and after-sales. If the two advantages are combined, the amplification effect will be 1+1>N, which can not only eliminate the crux of the existing e-commerce model at one stroke, but also create new development opportunities for traditional enterprises.

Focusing on their respective fields of expertise, the e-commerce platform built by Zhongsou is derived from this idea. Starting from the industry integration, building nests to attract talents, leveling the threshold for traditional enterprises to enter the Internet, strengthening online and offline connections, further opening up the business autonomy of enterprises, and forming data sharing between traditional enterprises and the Internet platform, New e-commerce mode of online low-cost marketing.

Since 2008, COSCO has launched a B2B industry portal, and more than 6000 traditional enterprises have created their own industry websites. At the beginning of the establishment, they have obtained e-commerce technology, industry products, enterprise libraries and other industry website technologies and data. Through cooperation with COSCO, they have further improved offline business and expanded new business lines. In addition, Zhongsou will launch a B2C mall platform in the near future, mainly to solve the difficulties such as upgrading mode under network competition and e-commerce platform technology existing in traditional retail and store enterprises online. Through cooperation with Zhongsou Mall, the advantages accumulated by traditional enterprises over the years can be seamlessly transferred to the Internet, effectively solving the problem of channel competition, comprehensively improving enterprise service, customer service and other practical problems, and networking brand advantages.

On the other hand, from the perspective of online shopping consumers, the new e-commerce model of Zhongsou has also built a solid barrier for their rights and interests. Because of the joining of enterprise entities, online and offline barrier free travel, the past reputation, after-sales and other consumer concerns no longer exist, and they really can consume with confidence and live happily.

How to resolve the industry crisis faced by e-commerce, clear up the tense relationship between users and businesses, and lead the upgrading of traditional enterprises while protecting the rights and interests of consumers? The new e-commerce industry model of "cooperative operation" explored by COSCO provides a sample worthy of reference.