CHIC2010: "Haining Legion" Leather Element Upsurge

　　CHIC2010上，由思齐之家、艾杜、耐特利尔、得莉赛等组成的“海宁军团”再次亮相，给本届CHIC展带来全新的皮革时尚元素。 

It is understood that before 2004, CHIC had no special leather exhibition area. In 2004, Haining leather city organized many enterprises to participate in the exhibition, and the CHIC leather fur exhibition area was born. Since then, the leather and fur exhibition area has become a major highlight of CHIC every year, and the leather skin of Haining China Leather City has been released every year during CHIC. It has also become the "weathervane" that the industry is paying close attention to.

Chairman of Haining Leather City Limited by Share Ltd has told reporters: "exhibitors Plus visitors, Haining leather industry every year to Beijing to participate in the CHIC number of not less than 500 people. Through the CHIC platform, Haining enterprises can not only find more opportunities for cooperation, but more importantly, they can broaden their horizons and find innovative inspiration. At the same time, it can bring brand-new leather fashion elements to the garment industry. "

During the CHIC exhibition this year, Siqi House hosted a fashion show called "fashion Haining - 2010MODEKUU fashion fur conference". Qi Jingwei, general manager of Siqi house, told reporters that in the past, the main purpose of Haining enterprises to participate in CHIC was to seek OEM orders for big brands. Now, the main purpose is to show the latest design of Haining's own brand.

Zhu Weiming has presented 3 times to CHIC, and general manager, Mr. Zhu Weiming, described his "origin" with "CHIC". Later, it became a visitor. After starting their own brand, they became "exhibitors". Now, we are not only attending major exhibitions in Beijing and Shenzhen, but also in Japan and Korea.

"With the growth of young entrepreneurs, fashion and branding have become the consensus of the leather industry in Haining. Meanwhile, as Haining becomes the source and leading position of China's leather fashion industry, Haining entrepreneurs are more and more confident in their design and brand, and are willing to take their own works to the exhibition and their peers. Ren has said that Haining leather fashion is constantly innovating, CHIC is constantly innovating, and Haining enterprises are participating in CHIC. What we want is the multiplier effect brought by multi party innovation.