Jasmine Shoe Industry Builds High-End Brand Of Shoe Enterprises

　　5月17日至19日，为期三天的“第98届中国鞋业商品博览会暨‘名品进名店’对接展会”在上海光大国际会展中心隆重举行，参展的鞋业品牌商与百货店、经销商积极洽商。

At the exhibition site, Sina Locke commercial real estate channel interviewed a number of planned expansion of brand shoes enterprises, they have been through Sina Locke platform, to the majority of commercial real estate developers to express positive shop plan, and hope to enter the Department Store strong desire.

Hongkong Jasmine shoes International Group Co., Ltd. has a large modern industrial park in Guangzhou, Tongxiang and Chengdu. It has strong technical strength. At the same time, it introduces 16 advanced production lines of shoes in Italy, and the production capacity can fully meet the needs of all the customers in the country. Three.

Zhong Hongxing, general manager of jasmine shoe industry, said: "brand is the goal of enterprises, and innovation is the life of brand. In order to improve the new development concept of MOLIHUA brand, the company set up information center and R & D base in Italy, Hongkong, Taiwan, Guangzhou and Chengdu in pursuit of" fashion Jasmine ".

MOLIHA products are simple, fashionable, young and popular. The target audience is a confident, optimistic, intelligent and elegant fashion group of 20~50 years old.

Zhong Hongxing reveals that jasmine is mainly aimed at expanding the two or three tier cities in China.

And has occupied a large market share of the two or three tier cities.

Sales channels include direct stores, self run stores, shopping centers, shops and so on.

At present, jasmine brand headquarters has more than 500 franchisees. For the future, Zhong Hongxing said, "Jasmine will build its own high-end brand, and cooperate with famous brands at home and abroad to develop new products and create new brands.

"The domestic market is huge, and our shoemaking enterprises in Tongxiang will gradually change from the original OEM operators to brand operators."

Zhong also has another identity, that is, the president of the Tongxiang Footwear Association. How does he look at the future development of the footwear industry in Tongxiang?

Zhong Hongxing said: Tongxiang is one of the four largest footwear industry bases in China, and there are nearly 1000 manufacturing, processing and excipient enterprises in the shoe industry, with an annual output of nearly 25 million pairs, with an annual output value of nearly 2 billion. The products are exported to famous cities such as Shanghai and Hangzhou, as well as Japan, Korea, Russia, Europe and the United States, the Middle East and other countries.

Tongxiang leather city is built on the basis of this market. The product is not only complete, but also the establishment of shoe industry area, which makes the market products more abundant and local resources.

In recent years, shoemaking enterprises in Tongxiang have gradually pformed from OEM to brand operators, and many factories have gradually entered large-scale and regularized operation.