The Exhibition Will Shine Brilliance.

China shoes net

Exhibitors, for any enterprise, is nothing more than propaganda for achieving the best results.

However, under the current global economic downturn, China's textile and garment industry can not avoid being hit.

The selection of small and medium booths in professional exhibitions is entering the vision of pragmatic enterprises.

Because of its large display and visual impact, large booths can attract a large number of visitors, but this does not mean that small and medium-sized booths are completely reduced.

The large booth is pursuing the absolute number of the visitors, and the small and medium-sized booth is unrealistic to surpass the big booth at this point.

However, it is possible for small and medium-sized booths to surpass large booths in pursuit of the number of visitors per unit area.

How can you let thousands of spectators watch your presence in numerous small and medium-sized booths, or be attracted by your booth when you are carelessly looking back, and enter your booth?

Display design refers to the combination skills of exhibitors, lighting, exhibition contents and other elements.

Exhibitors in large scale venues need to be able to attract visitors' attention first, and arouse the visitors' interest, and then stimulate their desire to approach the booth. Then, through the visual comparison of visitors, they make sure that your booth is different, and guide visitors to take action to enter the booth.

That is to say, the display design of small and medium-sized booth must follow this rule.

1. pay attention to

Human vision is easy to be oversized, too small, especially bright, especially dim, movement, shiny, abnormal shape, noise and other elements to attract. Therefore, the design of the booth must pay attention to the theme of the exhibition, and use the above elements skillfully.

For example, the use of lighting effects can take many forms: the dazzling lighting effect can certainly attract the audience, but attracting visitors only through the "dazzling effect" has been gradually recognized and applied by many enterprises. Therefore, I suggest that we should think more about the shape, color and dynamics of the light, not necessarily only in brightness.

At a Clothing Fair in Tokyo, a exhibitor did not use too much light in the booth. Instead, it used the laser beam to direct the information of the enterprise logo, product shape and booth number to the ceiling of the exhibition hall and control the movement to attract customers' attention.

2. interest

While attracting the attention of visitors, it is necessary to further arouse the interest of visitors. At this time, it is necessary to make a display design division according to the purpose of the exhibition.

If the exhibition is to show the image of an enterprise, it is necessary to pay attention to the full use of the exhibition board, which can highlight the logo of the enterprise, the culture of the enterprise, and the achievements of the enterprise.

The structure of picture and text needs to pay attention to the size and intensity, and pay special attention to the color difference between the picture and the backboard. It is best to form strong color contrast: the use of neutral colors must pay attention to the use of jumping colors to cause visual impact; while doing a good job of color, we should also pay attention to the form design, such as the abnormal shape of the backplane and the artistic arrangement of pictures, so that visitors can feel interesting in color and form so as to stimulate customers' interest in "seeing".

If the enterprise is to develop the market and promote the sale of goods, we need to pay attention to the application of physical display technology.

It can be used for display and display of merchandise combination, but it is not limited to the use of models.

Considering that the booth area is relatively small, it is possible to adopt a window pattern with the same proportion of goods and props. Or, to demonstrate the characteristics of commodities, a variety of exhibition methods such as "virtual environment demonstration" are adopted.

3. desire

The techniques of display design need to be fully displayed at this level.

This is mainly aimed at the effective combination of commodities, props, lights, etc., to arouse the visitors' desire for meticulous observation through the form of artistic beauty.

Compared with large booths, small and medium sized booths can not be used for clothing shows, nor can they use super sound, and are more suitable for static exhibitions or small dynamic exhibitions.

For example, the middle size clothing and clothing stand can consider the setting of the open art display space: the combination of fashion models that meet seasonal themes and highlight brand advantages, pay attention to the use of the Golden Triangle display and design techniques, and cooperate with lighting and decorations.

The display design of small booths needs "ingenuity", and the display design is the best choice to highlight the advantages of enterprises. First, we must know where the selling points of our company are, and then use the props in limited space to highlight them.

At an exhibition in Europe, there was a booth for shoes. In the limited space, 4 different 50cmx40cm walls and small windows were made, and four scenes such as mountaineering, desert, highways, wading and so on were designed to highlight the performance of the products. Among them, the wading scene can stimulate visitors' desire to visit: glass windows are flowing water, a shoe soaked in water, and no soak marks on the vamp.

Theoretically, no longer waterproof shoes can be immersed in long time without any trace, so many people's desire for novelty has been aroused.

In fact, shoes were not directly soaked in water, but rather cleverly hidden in the interlayer of glass and water.

Enterprises need to consider the use of skills according to their selling points.

4. sure

When the peripheral visual design seizes the visitors, visitors will naturally enter the exhibition area, and the exhibition area needs more professional introduction of objects, pictures and words to deepen the visual influence of customers, thus leading visitors to "be sure" that your booth and the products of your company are different, and leave a deeper memory for the visitors.

As a means of display design, it is necessary to present orderly arrangement of objects, pictures and words, for example, according to the direction of the streamline direction of the exhibition area, and arrange the text and pictures, etc., and pay attention to the height of the line of sight.

5. action

When visitors enter the exhibition area, enterprises can extend their stay behavior in the exhibition area by sending more detailed information according to the visitor's identity.

Gathering popularity is the most effective dynamic display design.

The rough analysis of the above five points is only a brief introduction. The enterprises that choose small and medium-sized booths will have reference design ideas.

Enterprises need to consider flexibly according to their own characteristics and the location, size and orientation of the booths. After all, the scene is the most authentic.

All enterprises need to achieve the publicity effect through exhibitions.

However, some exhibitors because of the small size of the booth do not crave the expectation of maximizing the publicity effect. They rush to hurry and ignore the detailed design of the exhibition area. This is the stupidest and most expensive way to invest.

Since we choose to participate in the exhibition, the booth is small, and we need to design it carefully.