LENZOS, The Elegant Inheritor Of 2010 Trousers Family.

Unlike Paris's hyperbole and over fashion, LENZOS (Le Zhuoshi) created unique North Italy fashion philosophy with its warm and intimate design style and incomparable function.

In 1978, the Lenzo family officially registered its surname as a senior men's wear brand, with a view to promoting their high-quality men's trousers to the world, highlighting the low-key and exquisite practical style of this craft family.

Lecco, a small town in the north of Milan, is a fashionable place of origin. The wet and rainy climate makes people increasingly pursue the fabric and function of clothing besides styles and crafts. This architectural spirit of Pragmatism on fashion has lasted for nearly a century in the Lenzo family and eventually evolved into the LENZOS (Le Zhuoshi) brand.

Unlike Paris's hyperbole and over fashion, LENZOS (Le Zhuoshi) has created a unique North Italy fashion philosophy with its warm and intimate design style and unparalleled consideration of functions. For a long time, the insistence on manual manufacture has made it even less visible in Europe, but only in the loyal fans. Until the advent of the new century, the Lenzo family began to try to expand its production under the premise of strict quality.

In the autumn and winter of 2009, LENZOS (Le Zhuoshi) senior men's trousers were officially stationed in the mainland market through the exclusive agent of Shanghai greater Nuo China clothing and Trade Co., Ltd.

Middle class aesthetic high pants concept

Fashion is actually a microcosm of society, concentrating on the changes of human history and social economy. The rise of LENZOS (Le Zhuoshi) brand is actually related to the global economic development in the 70s of last century and the revival of the middle class in Europe.

The new middle class returned to 70s, and the warmth and sense of belonging of the family resonated again. The new generation of rich and superior men left the red carpet and chose to return to their families. They have never been so eager for natural intimacy and tolerance, just like the natural touch of LENZOS (Le Zhuoshi) brand selected fabric, which is friendly and unburdened.

At this time, people begin to reexamine what is the perfect balance of life. That should mean broad connections, such as more friends, business opportunities and decent social circles. At the same time, there is no lack of personal space, more consideration of their needs for the world, their own solitude, enjoying the beauty of life, and so on.

LENZOS (Le Zhuoshi) senior Men's trousers Born in such an era, it was born in men's "picky" about the details of life, and when a man finally realized his many needs, LENZOS (Le Zhuoshi), under such a social background, had gradually improved and carve out, and finally achieved every detail. It comes from a revival of aesthetics, and also the most appropriate response to elegance and low key.

In fact, in the past half century, the Lenzo family has been characterized by its simple understated, comfortable and functional features, rigorous and meticulous manufacturing techniques, attracting loyal fans and leading the quality demeanor. It has become a must for many Italy old gentlemen cabinet. Since 1978, the LENZOS (Le Zhuoshi) brand has been based on past excellent manufacturing quality. It is committed to developing high-tech fabric technology. It has put Italy's pragmatism aesthetic spirit in a streamlined fashion into everyday wear, and strives to become an elite model in the field of senior men's trousers.

Professional technology and fashion spirit

For a long time, LENZOS (Le Zhuoshi) is committed to the unlimited development of precision and depth in men's wear field, not only professional but also fashionable. Combining professional and fashion to achieve high quality is Italian classic.

With fabric and plate type cast professional, with vision and details of taste.

LENZOS (Le Zhuoshi) loves classics and orthodoxy. He also pursues humanized hi-tech innovation. He regards his leisure and business as his keynote and pursues the perfect balance between the two. Adhering to the concept of continuous innovation, human mechanics tailoring and hi-tech materials integrate traditional handwork and freshman technology into products. Colorful colors, colorful life, clever combination of dyeing process and fabric characteristics, liberate business men from immutable black; the latest fashion and color, comfortable European stereotactic cutting create a combination of fashion and professional.

LENZOS (Le Zhuoshi) also found unique inspiration from the beautiful scenery of Italy, giving the family wardrobe more warm choices. Apart from traditional chestnut red, brown earth, ochre and green, the autumn and winter are colourful. Coloured cashmere cashmere sweater, chocolate calf jacket, coarse crocodile skin jacket, and so on, are very harmonious and elegant from hue, quality and gloss. From midnight black, royal blue, dark blue, pine green to brown red, chocolate and so on, it is very suitable for those middle class elites who enjoy life experience and taste and pursue the ultimate enjoyment of quality life.

Focus on men's trousers, and achieve high comfort, high quality and high taste men's trousers. LENZOS (Le Zhuoshi) just wants to bring more enjoyable life for more wearers.

High tech manufacturing advocates environmental protection

Pure cotton is an international trend of environmental protection and health. In clothing manufacturing, the most important standard of comfort is fabric.

In order to achieve the four overlap of product comfort, fashion and practical functions, LENZOS (Le Zhuoshi), with the best quality fabrics as its base, has maintained high density cooperation with the US cotton company for a long time. Its 90% products use 100% high quality combed long staple cotton (Pima cotton, Cotton USA.), and the other special function development products contain more high-tech synthetic fabrics, such as natural products. Environmental friendly fiber Blended with cotton, Tencel and modal. Adhering to the Italy practical aesthetic lineage and adopting the international leading plate design, it makes the business casual and integrated, all-weather, multi occasion and casual wear, showing elegant taste.

In the autumn and winter of 2009, LENZOS (Le Zhuoshi) launched the first three men's trousers series in Asia.

Golf golf series: highlighting personality and self-confidence. Fit, cut, slender lines and simple style are fully embodied in this series. High quality and comfortable materials such as elastic functional fabrics, antibacterial and cool, and comfortable cotton and linen blend, enable city men to express their unique skills and elegance at any time and at any place.

Elegant elegant series: weaving exquisite style into cloth and applying water washing, sand washing and fading technology in cloth treatment. The men's dignity is more prominent in details, such as the elastic tapes of straight crotch, hidden bags, and hand made decorative belts.

Classic Classic Series: traditional, steady, simple and generous is the characteristics of this series. The simple design, the pure European cut, the crafted craft cloth deducts the unique Italian esthetics.

Hand in hand to bring Italy into China

To enter China with Shanghai bun Nuo is regarded as one of the most important decisions of LENZOS (Le Zhuoshi), a senior men's trousers brand in Italy in the new century. All along, bin Nuo is committed to the unlimited development of precision and depth in men's wear field, not only professional but also fashionable. Bin Nuo loves classic and Orthodox, and promotes the perfect combination of leisure and business based on its keynote. He also hopes to provide the most comfortable life and dress concept for China's new middle class and elite by using the Italian middle-class brand culture. It is such a similar idea that the two sides chime in with each other, and quickly enter into the details of cooperation, and in the shortest time, bring LENZOS (Le Zhuoshi) senior men's trousers to China.

Shanghai BNO Nuo Trade Co., Ltd. is a Italy advanced company. Latest fashion An international brand agency based on luxury marketing and professional management. The main business of the company includes: Italy brand development strategy and expansion of international and domestic retail network; Italy brand Greater China agency distribution. At present, bin Nuo is the general agent of Italy senior men's trousers brand LENZOS (Le Zhuoshi) Greater China.

As an international brand agency, Bel Nuo always pays attention to the establishment of brand image, the control of product quality and the dissemination of humanistic spirit. More adhering to the people-oriented attitude, and strive to improve customer service quality. In order to enable customers to enjoy a more high-quality life style and pragmatism philosophy, the company will continuously upgrade and introduce high-quality and diversified international fashion brands for customers to choose more.

In terms of image promotion and marketing strategy, bun headquarters, located in Shanghai, China, has a professional brand building team. With advanced Italy fashion management concepts and experience, combined with the characteristics of local audiences, the marketing strategy suitable for China's current social environment is formulated.

In terms of product practicality and continuity, the company has a Chinese manufacturing team, version room and factory that are compatible with Italy. Ensure the sensitivity of the product to the market and loyalty to the original brand of Italy.

The Italy style of exquisite carving is no longer needed for a distant look. By wearing into the taste of life, the new middle class elite life is being opened by LENZOS and Shanghai bin Nuo.