Domestic Shoe Enterprises Outbreak "Fast Fashion" Mode

　　随着ZARA等服饰品牌在国内的走红，近年来国内的“快时尚”模式也出现了井喷式的爆发。近日，在泉州市场，来自香港的潮流品牌帅步便迎风而动，祭出快速时尚大旗。

ZARA, the famous clothing brand, has created a "New 7 day listing" miracle with the global buying system, and has achieved its fast fashion King status.

Last week, Hongkong's fashion brand Shuai step announced at Jinjiang's conference that the "fast fashion" development route will be launched.

"This is the first high-profile appearance of the brand in the mainland of China," he said. "We have introduced an advanced rapid reaction pipeline from overseas to build a factory in Jinjiang, providing a solid backing for fast fashion brand operation."

According to the analysis of the industry, the fast fashion clothing brands such as ZARA and H&M have been developing rapidly in the past two years, and become the new fashion of the first tier cities.

The fast fashion consumption characteristics have spawned the application of a new generation of store management system.

Quanzhou men's clothing brands such as seven wolves, seven cards, Li Lang and nine herding kings have been innovating in succession, and the techniques of life hall, cultural marketing and customized marketing have been relished by the industry.

Experts say.

According to the analysis, as an important part of the fashion industry, the shoe industry also ushered in its "fast fashion" era.

"We set up the Fujian Jinjiang man Deng Lin shoe industry Co., Ltd. in Jinjiang last year with the fashion and fast fashion, and began to plan the first step on landing in the mainland market," Wang said.

It is reported that the main target consumer group of Shuai step is the "post-90s" generation that "pursues individuality, emphasizes free self, is full of innovation and passion, and is full of rebellious spirit".

In response to this young group, the brand has developed a "fast fashion" business model. According to the target group's pursuit of fashion and fashion, the acceptance of new things and its consumption level, the brand has three core advantages of fashion, speed and value, so that this young and dynamic target consumer group can get the most fashionable trend with the least cost and the fastest speed.

According to the analysis of the industry, in the increasingly competitive sports apparel industry, the market reaction speed and other new trends are also testing the marketing talents of the industry. The fast fashion operation mode, breaking the tradition, has triggered a mode revolution.

"A brand should enhance its management, marketing level and strengthen brand management, so that we can stand out in the fierce competition of international sports apparel market in the future."

The source said.