Footwear Industry Takes The Lead In Opening Up E-Commerce Economic Circle

With the rising prices of raw materials, rising labor costs, difficult expansion of terminal channels and other reasons, the profit space of enterprises has been squeezed, enterprises are facing considerable pressure, and the operation is unprofitable.

It is precisely based on such changes in the economic environment that the value of the industrial chain of e-commerce has been further explored by the traditional manufacturing industry. At the same time, according to a set of data, the transaction scale of China's B2B e-commerce market reached 1.71 billion yuan in the second quarter of this year, up 5.4% month on month and 17% year on year. The growth rate of e-commerce market is encouraging, and the upward trend has been repeatedly optimistic. Precision marketing in the footwear and clothing industry has gradually become the trend of the times.

In fact, under the impact of the new Internet media, the traditional manufacturing industry, which has entered an extraordinary period of marketization, has widely realized the importance of online marketing. Many well-known shoe enterprises have begun to use e-commerce to reduce production, supply and marketing costs, improve operational efficiency and open up new markets.

It is understood that Li Ning started to try Taobao Mall a few years ago, and after achieving good results, it set up a special e-commerce company and built an independent B2C Mall. It can be said that with the powerful e-commerce management system applied by Li Ning, Li Ning has realized the operation example of division of labor, collaboration and benefit sharing between online stores and offline physical stores, seamless connection and benign interaction between online sales and offline logistics.

In addition, some shoe giants, such as Anta, Belle, 361 °, Peak, Daphne, etc., in addition to online sales, also strengthen their interaction with consumers through the network platform to drive market consumption and better capture more market share.

Of course, these shoe enterprises enter the online shopping market and have some problems such as integrity and service while developing rapidly. First of all, they have made efforts to build a website integrity system, and have always taken the protection of consumer rights as the first priority, constantly exploring various measures to safeguard and protect consumer rights through the Internet, while protecting consumer rights, they will further optimize their image in the online market, Further promote the further development of their own enterprises in the online shopping market.

Secondly, it is also necessary to change from static prediction of consumer demand to dynamic information tracking market information, from multi-level inefficient distribution mode to specialized and agile operation mode, communicate with consumers face to face, compress and mobilize their own functions to the greatest extent, and improve the overall after-sales service to a stage.

In this view, the introduction of e-commerce has changed the traditional operation mode of the footwear and clothing industry. The traditional operation mode may inevitably be subverted, and will be replaced by an e-commerce economic circle that meets the consumer experience and network marketing and ultimately converts into orders.