Outdoor Sports Shoes - SCARPA

The zenith of the world Climbing shoes ---- SCARPA brand brief introduction

Name: SCARPA

Origin: Italy

Introduction:

SCARPA was founded in the 1940s.

For more than 60 years, SCARPA's products have been innovating and the market has been expanding, but no matter how the modern society or the market pattern changes, SCARPA always adheres to its belief that scientific and technological innovation is SCARPA's constant pursuit. The outdoor functional shoes produced by SCARPA must represent the highest quality model in the world. Every detail of every pair of SCARPA shoes must be perfect to meet the requirements of the most demanding customers.

The story of SCARPA began in the 1940s. The hero of the story is called LUIGIPARISOTTO.

He is the fourth of the seven brothers in the PARISOTTO family, the current big boss of SCARPA.

MONTEBELLURA mountain area in the northeast of Italy is a famous shoemaking town in Italy, where LUIGI started his shoemaking career. At that time, LUIGI was only 11 years old and was still a primary school apprentice, but LUIGI loved this job very much and was deeply fascinated by the shoemaking process. Ten years of tireless apprenticeship is the foundation of LUIGI's success in the future. Under the guidance of experienced shoemakers, he has mastered the essence of real shoemaking technology.

In 1942, LUIGI joined SCARPA. SCARPA is located in the ASOLO mountain area of Italy. It was founded by a British nobleman in June 1938. The company name is a toponymic abbreviation: SOCIETA CALZATURIERA ASOLANA RIUNITA PEDEMONTANA ANONIMA.

This visionary British noble learned that there are many factories processing high-quality leather and raw materials for shoes in ASOLO mountain area, as well as a group of shoemakers with rich experience in shoe making. So he decided to set up a professional shoemaking company in the local area. He believes that a global shoe making trademark representing the highest quality is about to be born.

In 1951, LUIGI was going to serve in the army. In this year, LUIGI had to give up his beloved shoemaking career. However, when LUIGI returned home a year later, he found that the PARISOTTO family had made a major decision to establish a shoe factory belonging to their own family. With the help of LUIGI's brother FRANCESCO, LUIGI rented an abandoned stable in the church in the town as a shoe factory. The entrepreneurial history of LUIGI started from this stable.

In the early days of entrepreneurship, the factory worked 14 hours a day, but only produced 4-5 pairs of shoes on average. Because these shoes are made by hand and sold by workers themselves. LUIGI's customer base is concentrated in the BELLUNO region, and they are tailored to their customers' needs. LUIGI and FRANCESCO will ride bicycles to BELLUNO every week, bring their shoes to sell, and measure the size for new customers.

In the next few years, LUIGI has added several helpers, including ANTONIC, the youngest brother of LUIGI. At this time, the factory can make 12-15 pairs of shoes every day, and began to use the SAN GIORGIO trademark.

In 1956, the shoe factory of LUIGI took a major turn. The boss of SCARPA decided to sell the company, which was a great opportunity for the PARISOTTO family, but the transfer fee of the company was a sky high price for the PARISOTTO family at that time.

LUIGI's aunt worked as a nurse all her life, and she generously donated her life savings to help the shoe factory. The family members, led by their aunts, helped each other out of their pockets.

LUIGI also sold the SANGIORGIO trademark. Together, the money is just half of the transfer fee. The other half of the transfer fee will be mortgaged by the real estate owned by PARISOTTO family and repaid in installments. In this way, PARISOTTO family bought SCARPA company, which will be a leap forward development for PARISOTTO family's footwear industry and SCARPA company.

After SCARPA was taken over by three brothers, it has 17 professional shoemaking technicians and produces 50-60 pairs of shoes every day. Their goal is to produce the highest quality shoes in the world and vigorously promote them in the international market.

In the 1960s, the mountaineering movement developed rapidly, and the requirements of climbers for professional mountaineering shoes continued to improve. SCARPA Company has designed and developed outdoor functional shoes of different styles and applicable conditions according to the needs of the market and different uses of shoes. It was at that time that SCARPA rose to be one of the first professional shoemaking companies to design and develop outdoor functional shoes.

The classic design and unparalleled quality of SCARPA shoes have attracted the attention of international businessmen. In 1965, an American Italian businessman living in Boston decided to introduce SCARPA shoes to the American market.

As a result, SCARPA became the first company operating export business in ASOLO. This kind of business was still new in the ASOLO area at that time, and the local government did not even know how to fill in the export documents.

In 1970, SCARPA created two new product series Rally series (alpine ski shoes series) Grinta series (high-altitude plastic shoes series)

The Grinta series now has a very loud name called Vega. These two product series have been widely used by international mountaineers and members of scientific research teams from the beginning of their birth to various dangerous areas from Himalaya to Antarctica.

It is worth noting that among these people, there is the famous Polish mountaineer JERZYKUKUCZKA, who became the second person in the world to reach the top of 14 mountains over 8000 meters in 1986. The constant research and development of new materials and processes has made SCARPA gradually win the respect of professional explorers and become a brand that outdoor enthusiasts aspire to. SCARPA outdoor functional shoes are even loved by some mountain armies. The Italian army, the US Marine Corps, the French, Spanish and Indian armies are all loyal customers of SCARPA. In the early 1970s, SCARPA's export products accounted for 60% of the total production, and only 60000 pairs of shoes crossed the sea to the United States.

SCARPA is brave in innovation and diligent in research. It is precisely under the guidance of this spirit that SCARPA has created a miracle in the history of Italian shoemaking - the TERMINATOR subject that has won an international patent.

SCARPA has developed the world's first pair for Telemark sports (Telemark literally means "knee bending and rotation", referring to a Swedish style ski style, which is characterized by the instability between the heel and the snowboard.) Compared with the previous leather ski shoes, the plastic shoes with a strong and durable structure have better waterproof performance.

This technological innovation was recognized and praised by the Italian Ministry of Industry, which also made SCARPA a leader in the field of outdoor functional shoes in the world.

Now, the next generation of PARISOTTO family has begun to participate in the operation of the company. Young people like SANDRO, PIERO, DAVIDE, CRISTING and ANDREW have become the backbone of the company. They are optimistic and enterprising, have fresh ideas, and have new goals and ideals.

However, the pioneering spirit of the seniors has always guided the development of the company, which is deeply imprinted in the hearts of everyone in SCARPA. At present, the company has 130 professional shoemakers, and about 80% of the shoes are handmade by these craftsmen. The annual sales of the company can reach 23 million euros, of which 75% of the products are exported to more than 30 countries in the world.

The words "MADE IN ITALY" are stamped on the inner tongue of each pair of SCARPA outdoor functional shoes, which is not just printed on it, because each pair of SCARPA shoes are selected and produced in Italy, representing Italy The example of quality is the proof of the exquisite skills of Italian shoemakers.