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Old Man: Let'S Go Back To Business And Make A Big Fight Next Year.

2010/8/25 19:30:00 46

stone lion

The developed and perfect textile and garment industry chain and the strategic resources of garment industry are the ideal place for clothing brand enterprises to establish headquarters economy.

In the newly built headquarters of the old man (China) Co., Ltd., Wu Weishan, chairman, said that he was reunited and had to "go all out" next year.

Shishi clothing industry has a well-known brand "old man". In recent years, it suffers from the Shanzhai version of "old people's head". Its legitimate rights and interests have been seriously infringed.

In the CCTV CCTV - 2 economic half-hour thematic program, it was found in the survey of the wholesale clothing market of Cheap Road, the largest clothing wholesale market in Shanghai, that there are more than 10 clothing stores that call "old people", and they all say they are really "old people". CCTV hosts call them "brand name" phenomenon.

In 1991, the Shishi old people's company applied for trademark registration and won a lawsuit against a US company for several years before it officially registered the word trademark, graphic trademark and composite trademark of "old man head".

trademark

Right.

Because of its high quality and its popularity in the market, "old head dress" has been following the trend of the market.

In the market, the real brand names of "French old man", "Taiwan old man" and "Macao old man head" are "old count", "Hua Bo head" and "Lao Changyu". Clothing market commonly includes "Italy old man head", "Suzhou Dow head", "Kaiser old man head" and so on, which is enough to confuse the public.

The CCTV program quoted a widely circulated doggerel: "Cardan" everywhere, "Fox" walking along the street; "old man" head was stolen, "crocodile" national tour.

This is a true portrayal and wonderful satire of the phenomenon of "brand name" in the clothing market.

In the shape of a famous brand, the "old man's head" is a mixture of fish and birds.

famous brand

The phenomenon violates the trademark law and the Anti Unfair Competition Act, which seriously infringes upon the legitimate rights and interests of the trademark owner, confuses consumers with the concept of brand, misleads consumers' consumption trend, damages consumers' rights and interests, and affects the normal market order.

With the support of the state and local industry and commerce departments, the old man head (China) Limited has counterfeited and protected the counterfeiting enterprises who are trying to gain the illegal benefits from all over the country. It has banned the selling and selling units of "old people's clothes" in Guangzhou, Guiyang and Nanning.

Lao Tse (China) Co., Ltd. will increase publicity and safeguard rights, readjust the market expansion plan, and the original market terminal route is a provincial agent mode. Now it is considering establishing a nationwide direct store, developing the main market in Guangdong, Guangxi, Hainan, Shandong and so on, and unifying the image of the exclusive store so as to facilitate consumers to identify and reduce the degree of misrecognition in the market, so as to effectively protect consumers' legitimate rights and interests from infringement.

Brand building is an unremitting business. Shishi enterprises should build their own brand at the cost of blood.