Vice President Of Jin Ba, Lian Jin: The Future Does Not Rule Out The Possibility Of Multi Brand Operation.

The father of global positioning in Beijing in September 27th. Jack Traut 2010 China trip, Powerful fighter The vice president of Limited by Share Ltd, vice president of the men's clothing company, interviewed China's new financial channel. Lian Jin said that in the future, "power boss" did not rule out the possibility of multi brand operation.

Lian Jin first introduced Minnan in an interview. Clothing enterprise Characteristics and background of formation. Lian Jin said that the clothing enterprises in Jiangsu and Zhejiang pay attention to formal clothing. Guangdong clothing enterprises pay attention to the casual wear of young boys and girls. The South Fujian garment enterprises represented by the powerful, seven wolves, Qipai and Li Lang will take business casual wear as their main business. He said that the formation of South Fujian clothing business direction has a specific historical background. In Southern Fujian, there were more overseas Chinese contacts in the early days. After the reform and opening up, many business casual clothes were brought to the south of Fujian through overseas Chinese. Lian Jin believes that the reason why business casual wear has become an important atmosphere in the southern Fujian section is to become bigger and stronger. The main reason is that modern people increasingly demand the combination of business and leisure, thus forming a business leisure category.

On the topic of brand strategy and development direction of Jin Ba, Lian Jin told reporters that despite the 30 years since its establishment, the company has been focusing on the design and manufacture of business casual men's clothing, but because China has huge market space, it will not rule out the possibility of multi brand operation in the future. Lian Jin said at the same time that as business and leisure are the dominant areas of the strong fighter, the strong will still focus on this market.

The theme of this "global positioning father Jack Traut 2010 China trip" takes the theme of "how to change the growth mode of Chinese enterprises" as the theme. The father of global positioning, Jack Trout, the leading author of the positioning, and a number of well-known top leaders of enterprises attended the event.