Look At How The Department Store Owner Manages.

I am with Dolly.

Watch TV

Mr. Liu said, "we are running this department store together. We are busy every day, and we are very tired, but we still like watching TV at night.

However, watching TV is different from ordinary people watching TV. Most people watch TV and pay attention to story and entertainment.

Instead, we focus on new clothes and daily necessities in TV programs.

On TV, we can see that there are new and beautiful products that can be sold well. Then we will try to find a way to find the source of goods, or we can draw the way to organize and process, so that we may grab the front of other businesses, launch new products and earn more money.

It is indeed a cheap and convenient way of inspiring ideas and capturing commodity information by watching TV.

Looking for goods like detective

Finding the best quality, low price and best selling products is one of the keys to the success of department stores. With good products, they can attract customers, enhance the reputation of stores, speed up capital turnover and increase business profits.

As a result, businesses are very secretive about supply channels. It is "better to make three profits than to speak one way".

So how do businesses find good sources of goods?

Liu said, "we need both the quality of the goods and the low price.

Therefore, under normal circumstances, we try to bypass the middleman as far as possible, and directly look for the factory to purchase.

But it is not easy to find the factory directly.

We often use some detective methods to inquire about information.

For example, by looking up telephone numbers, product lists, or even business registration to find relevant manufacturers, we found that some manufacturers sent goods to other stores, and we contacted with delivery.

Of course, it is immoral to acquire information by buying employees from other businesses, so we generally do not use them.

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The same shop often turns.

Liu boss often employs information workers to copy the prices of goods in his peers' stores. By understanding the market prices of similar goods and the situation of competitors, he can better determine his own price competition strategy.

Liu boss himself often stroll around other department stores, and see his colleagues in the layout of the shop, sales practices, service projects and other new practices, will learn from it, so that their own business is constantly improving.

When we talk about the professional characteristics of businessmen, Liu said: the basic characteristic of businessmen is the sensitivity to commodity prices.

Businessmen everywhere go to the local market to see the price of their products of interest. A good businessman will tell the price and quality characteristics of the products produced in different places, and familiarity with the prices of the products in different places. After comparison, it will naturally find many commercial machines.

Fake goods compare with real goods.

Dry department stores will inevitably encounter the problem of counterfeit goods, so how should shopkeepers deal with such problems?

Liu said, as a department store operator, first of all, I can distinguish what is genuine and what is fake.

Secondly, my business principle is not to sell fake goods.

And in the store set up a special counter to display various fakes for customers to compare.

So customers will trust us, and our department stores will continue to operate.

Finally, for some luxury goods, such as imitation brand lighters, imitation brand high-end travel shoes, our shop sells fake products.

But the price of these fake goods is much lower than that of the genuine ones. We also tell consumers that these are fakes, so that many customers are willing to buy them, because this can satisfy the consumption psychology of buying vain with a low price.

Some commodities allow for counter-offer.

Private small department stores sometimes encounter customers' bargaining problems, which are sometimes very painful.

Liu boss's shop is doing this. For general commodities, it should be trusted by the customers with high quality and low price, without pretexts at the price tag, and of course, it will not allow customers to bargain.

For some luxury goods or fake brand names, according to the theory of earning surplus in economics, and by referring to antique "line up" and "picking", you can set prices higher and allow customers to bargain, which may also make customers enjoy the bargaining.