2010 China (Shandong) Garment Home Textile Expo Opens

2010 China (Shandong) Home Textile International Fair was unveiled in September 28, 2010 at the Confucius culture Convention and Exhibition Center in Qufu, Jining.

This Expo focuses on implementing Scientific Outlook on Development and implementing the spirit of the central and provincial economic work conference. With the theme of "pferring mode and adjusting structure", taking innovation as the foundation, creativity as the means, and famous brand enterprise as the focus, with the advantage of the high standard of celebration activities and tremendous influence both at home and abroad in China Confucius Culture Festival, we organize a number of professional domestic and foreign professional purchasers to build a platform for developing market and brand building, and fully display and exchange the creative and innovative achievements of Shandong's clothing home textile industry in recent years.

The Expo has three characteristics:

Shandong

Facing the impact of the international financial turmoil, Shandong's apparel home textile industry is actively responding to and implementing the Shandong provincial garment industry's adjustment and revitalization advice. It focuses on supporting five lists: first, the list of technological pformation projects to cope with the crisis; two is the list of 10 domestic technology centers; three is the list of 20 independent brands with annual sales revenue of over 1 billion yuan; four is the list of 15 famous Chinese brands and 12 well-known trademarks in China; five is the list of Shandong famous brands and five famous trademarks of Shandong.

In 2009, the clothing economy in Shandong province was running smoothly, and there was no big ups and downs, which was 11 percentage points less than the national average decline.

Shandong garment home textile is the mainstream in dealing with challenges, getting out of difficulties and continuing to develop steadily.

After entering the 2010 era of crisis, Shandong clothing home textile brand enterprises not only stood the test of the storm, but also overturned the curve, showing a trend of rapid and comprehensive development in a straight line.

1 - June, the province has statistics of 1644 garment scale enterprises: the total production volume is more than 15.9 billion pieces, an increase of 19.73% over the same period last year; sales revenue was 80 billion 690 million yuan, up 29.45% over the same period last year; profits and taxes were 7 billion 776 million yuan, an increase of 13.96% over the same period last year; the profit was 4 billion 804 million yuan, an increase of 29.38% over the same period last year; textile and garment exports were 7 billion 648 million dollars, of which the clothing export was 7 billion 648 million dollars, an increase over the same period last year.

Such as Shandong Shu Lang, groom, Yi Fa, Nan Shan, Xian Xia, ye Ya Ya, Ruyi, Lan Yan, temple Bo Er, Lu Tai, San Mei Shi and a number of well-known enterprises in Shandong, have entered a fast lane of sustained and rapid development, Shandong clothing home textiles has entered a continuous strong development period.

The launch of the Expo is an important turning point in Shandong's apparel home textile industry. It will definitely play a positive role in boosting the development of Shandong's home textile industry.

Shandong

As we all know, the biggest advantage of the development of Shandong brand clothing home textiles is the unique culture of Qilu clothing as the core of brand development.

Liu Jianguo, executive vice president of Shandong garment industry association, said with emotion: "this exposition was held at the Qufu cultural convention and Exhibition Center in Jining and held jointly with the Confucius Culture Festival. With the help of the great influence of Confucius Culture Festival in various circles at home and abroad, we will further promote the cultural construction of the clothing home textile brand, and mark the Qilu culture deeply, in order to enhance the connotation and denotation of the clothing brand culture.

The clothing industry in Shandong regards 2010 as an inflection point for the promotion of clothing brand in the province. It has made great efforts to build brand culture brand and break through the bottleneck of cultural development that restricts brand development in the past.

Recently, Jiang Hengjie, executive vice president of the China clothing association, inspects Shandong's clothing and clothing Limited by Share Ltd in Yantai, and gives high praise to the brand of Shu Lang, who is rooted in the Confucian culture and has a rich cultural connotation.

Jiang Hengjie pointed out that in today's brand building, products with dominant styles, self controlled channels, and enterprises with strong cultural brand attractiveness and reputation can establish their own unique styles, including enterprise positioning, brand culture, product style shaping, etc., and pass the brand culture to consumers through products, channels, services and so on. They are recognized and accepted by the market and consumers, and can be condensed into their own consumer groups, and truly have the core competitiveness of brand enterprises.

Wu Jianmin, chief executive of Shu Lang, who has a strong cultural background, believes that in building brand, he always pays attention to the interpretation of Chinese fashion in the world language, and elevates the Oriental Aesthetics of Chinese culture with a broader vision and dimension.

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Under the situation of rapid development of the whole industry in Shandong, the apparel industry in Shandong has put forward the strategy of implementing brand innovation, building a brand culture system, and accelerating the realization of the dream of strong clothing in Guangdong Province with cultural innovation.

The theme of the four main boards of the Expo is "ink and wash".

The "water" symbolizes jujube as a way to expand exchanges and cooperation within and outside Shandong.

In the whole province, 120 famous brands, such as Ruyi, Hinur, Shu Lang, Yi Fa, Nan Shan, Ya Li Ya, Xian Xia, Fu Tian, Xi Ying men, and so on, have been unveiled in the province.

The organizing committee has specially invited key buyers, including the global professional procurement group organized by Hongkong world market group, the national famous shopping mall counters and KA purchasing department, the key wholesale wholesale market in North China, the key distributors in North China and hundreds of Beijing outlets.

Highlight the exhibition, increase the intensity of docking.

"Ink" aims to enhance the profound details of the brand release and integrate into the thick and thick details of Shandong's hometown of Confucius and Mencius.

At the exhibition site, more than 10 famous clothing enterprises launched special brand publishing, highlighting the brand culture construction and innovation achievements, and further creating suitable atmosphere and environment for brand culture construction.

This brand is released by Shandong famous brand above or is organizing the declaration of the enterprise, after the Organizing Committee and experts appraisal organization special issue.

Expo world, brand is wonderful.

Let the participants feel that the meaning of Qilu clothing culture is to say Shandong.

Take the "made in China" way of technological innovation, artistic attainments and cultural heritage, so as to realize the dream of brand clothing and strong province.

"Dan" symbolizes the brand award, which is the highest honor of Shandong's clothing industry.

For the first time in Shandong, the annual award of clothing was first established. According to the annual award review rules and expert judges' final assessment of Shandong brand and notarization of notarization organs, the ten awards of Shandong clothing brand style award, innovation award, potential award, quality award, Planning Award, public award, promotion award, performance award and achievement award will be awarded.

With "green" to nurture new people and speed up the bottleneck of the development of Shandong's textile and clothing industry, Shandong's "top ten" planner and the third "rookie" board professional skills competition and university student talent competition were held at this exhibition.

Special clothing and textile enterprises in Guangdong Province held information conference and recruitment meeting on demand talents.

It advocates the combination of training and recruitment of garment enterprises in the province to enhance the innovative value of human resources in the development of textile and garment industry.

War storm, post crisis crisis, Shandong