Hongxing Erke Leads The Market With Technology.
Since its inception,
Erke
Take "technology lead" as an example.
brand
The development strategy, and the leading technology in the industry, changing the licensing mode of "star + CCTV advertisement" in the industry, emerged from the brand of many Jinjiang shoes, becoming the pioneer of professional sports technology in China's shoe brand.
Leading, combining ergonomics, aesthetics and other principles, highlighting each product's personality proposition, at the same time, it also invested heavily in the establishment of shoe R & D technology center, and strengthened the technical content of products. For example, in the Hongxing Ke Xiamen spring and summer sports series products ordering meeting, it led the series of products to import new materials such as new technology and nanomaterials on the basis of original excellence and characteristics, adding new professional technologies such as "internal circulation system", "high-density independent land grabbing system", "super strong shockproof system" and "clad stabilization technology". In terms of product research and development, Hongxing Erke not only pays high salaries to famous designers in Italy and Shanghai, but also accurately grasps the international trend and takes market demand as an example.
At the same time, "
science and technology
Innovation has also been the strategic direction of Hongxing Erke. Since 2002, Hongxing Erke has formulated the enterprise strategy based on technology research and development, and invested heavily in investment. By the end of 2005, Hongxing Erke began working with the Chinese Academy of Sciences in the "intelligence" cooperation, and supported by the Chinese Academy of Sciences in providing research and development support for advanced sports equipment. Hongxing Erke adopted "special nylon network, new type superfine fiber and fine electroplating TPU", and three "Shenzhou" limited edition sports shoes made of Shenzhou VI through the space detection materials, and achieved a breakthrough in sales performance.
The brand development strategy of "technology leader" has not only greatly enhanced the research and development strength of Hongxing Erke, but also realized the differentiation of products and achieved the core competitiveness of Hongxing Erke.
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