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Brand Internationalization Of American Brand

2010/11/6 8:57:00 16

Brand Internationalization Of American Brand


 Brand internationalization of American brand
 

Women love

clothes

Just like life, a woman without beautiful clothes is like a life without sunshine.

A decent and beautiful dress can make the ordinary woman fly up and down, let the romantic woman be passionate and let the beautiful woman be arrogant.


 

This is

Women's clothes

A passage in the brochure shows the importance of clothes and women, and also shows the dependence of women on attachment.

It is also the season changing, and the love of autumn and winter has inherited the eternal fashion theme she has always adhered to.

The design style is still showing the feminine and artistic sense of Oriental women. It also integrates the latest fashion elements of International Women's clothing, and puts implicit, graceful and free integration into the beautiful and elegant soul of beauty.


 

   

Women's clothes

The style is graceful and full of oriental feminine charm, but the appearance of the women's wear brand has always been a high-profile.

Mei Yi International Group is a multinational company integrating women's clothing, shoes, bags and perfume. It is a fashion leader in Korea.

Design concept

The fabric quality and production technology are all highly respected by the world garment industry, and become the most popular brand internationally.


 

South Korea's love affair with China has shown a high profile of brand charm, and has also seized quickly.

Women's wear in China

The market will develop its agents and franchisees in all parts of China.

American love

With its unique brand culture charm, rich international chain experience and mature operation mode, it has brought a pleasant surprise to China's fashionable women, and has also brought a golden opportunity to people of insight.


 

   

American attachment

The pride of the Chinese women's clothing market and the internationalization of the brand have several advantages to support, and all the dazzling achievements will come naturally.

Each international brand has its relative positioning, product positioning, style positioning, price positioning and so on. Accurate market positioning can quickly target the target market and make an irreplaceable posture.

Baozi, ONLY, Chanel

And so on.

Women's clothes

The United States has always been adhering to the international vision of Korea.

Design

and

Fabric

Mainly in the fashion classic taste of the 22 to 40 years old women's high pursuit of life.

South Korea is a sensitive area of fashion, which leads the aesthetic trend of women's clothing market. The perfection of style and fabric ensures the high quality of women's wear.


 

Targeting consumer groups at the age of 22 to 40 is in line with women.

American attachment

Stringent requirements for quality.

22 girls under the age of age are not sure about their styles and preferences, but they do not have high requirements on the quality of clothing. Women over the age of 40 are

clothing

There is no high demand for quality, but quality is life.

American attachment

Naturally, the market is located in the middle age women.

Women need good clothes to show their elegance and charm. Similarly, a good brand dress also requires the right woman to wear her distinctive style.

The 22 to 40 age women are mature in taste, and the taste of economic independence is able to withstand the price.


 

   

American women's wear

Quality and style best understand women's heart, the price is the most moving woman's heart. Every season according to style and fashion collocation, we plan to launch N series and more than 200 styles.

The price of mainstream products in spring and summer is between 80 and 280 yuan, and the market price in autumn and winter is between 180 and 380 yuan, accounting for 15% of the high-end product market price between 600-1000 yuan.

High quality, medium price is the market positioning of us love.


 

To sum up,

International brand internationalization

The core of the best advantage is the more innovative style. Relying on the strong design ability of the Korean American love center, we have new products in the month, new styles in the season, and always lead the fashion trend.

The advantage of brand and the support of quality make the landing of American women's clothing in China more vigorous and turbulent.

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