Global Luxury Sales China'S Biggest Contribution

In November 2nd, according to the latest survey released by Bain, the world's leading strategy consulting firms, the sales volume of the global luxury goods industry is much higher than expected this year.

Among them, China's contribution is the largest, increasing by 30%, and the growth rate is once again ranked first in the world.

With China

Just last week, when the media heated up the Shenzhen customs to investigate the luxury tariff, some commercial giants sniffed the positive effect of the move on the mainland market and accelerated the pace of entering the mainland luxury market.

Liu Xiaoguang, chairman of Beijing pioneer group, which announced the launching of China's luxury OUTLETS brand ballet rain project in Foshan, has revealed to the Yangcheng Evening News reporter that it will build 50 luxury OUTLETS projects in 10 years.

Some people in the industry analyzed this, and the change of luxury tariffs undoubtedly gave Southern China, especially Hongkong, a repressive way.

Overseas discount war is hard to reproduce

With the appreciation of the renminbi and the recent decline in exchange rates such as the US dollar and the euro, the world's major luxury goods have to rely on improving product prices to offset losses caused by the exchange gap.

Looking at the price of a bag in Hongkong Prada counters has risen by HK $2000. Miss Zhou of Guangzhou secretly congratulated herself on making a decisive decision six months ago.

"Some of the products in the store will go up this month."

The salesperson of an international first-line brand in Hongkong harbor city enthusiastically discloses the inside news to familiar customers.

And reporters in LV Hongkong counters also found that almost all products have raised the price across the board, or around 10%.

At the same time, the major global brands such as

Experts have analyzed that exchange rate is the main reason to promote the price rise of luxury goods.

Because about 75% of luxury goods are manufactured and produced in Europe, and about the same proportion of products are sold to consumers outside the continental Europe, especially in the United States and China. Among them, Chinese consumers account for 21% of the global luxury market, contributing 52% of their growth.

Attractiveness of overseas shopping

On the one hand, the price of luxury goods has started to rise, and at the same time, the discount of overseas markets such as Europe has been reduced greatly. On the other hand, the mainland customers should pay more customs to buy luxury goods abroad.

For consumers pursuing luxury goods, overseas purchases are no longer as attractive as they were at the beginning.

In September 1st, after the Chinese customs increased the tariffs on personal overseas purchases, the purchase cost of cosmetics increased first, followed by brand name packages and electronic products.

Ms. Xu, who had just bought a LV bag from Hongkong and was taxed by the customs, felt that it would not be cost-effective to buy high-end luxury goods in Hongkong later.

In this regard, the head of the Hongkong Tourism Association also pointed out that the new customs regulations will affect the luxury consumption of free travelers to Hongkong to a certain extent, because the consumption per capita of these high consumption customers in the mainland is basically over 5000 yuan.

In addition, insiders pointed out that this measure is not a small blow to the purchasing business that is active on the three party trading website such as Taobao.

Southern China market opportunities will highlight {page_break}

There are businessmen worried that businesses are also happy.

For Shenzhen customs to strengthen the entry of luxury goods inspection news, Hongkong market long suppressed Southern China luxury store boss said it is a great good.

It is reported that before and after the Asian Games in Guangzhou, nearly 10 high-end shopping centers will open in Guangzhou, including the Wan Ling Hui, which opened in November 6th, the Guangzhou friendship Xi tower store opened in the middle of the Asian Games, and the Tai Koo Hui, which opened around April next year, all under the banner of high-end consumption, hoping to attract high end consumers.

"This actually increases our chances."

Oteri J, chairman of the board of directors of Lin Zhuoyan (China) Limited, said that China's annual luxury consumption accounts for about 30% of its total in Europe.

If we can attract them to the mainland through tariff threshold, it will be a great attraction to the mainland market.

In order to attract luxury consumers in the mainland, OUTLETS's format will also develop rapidly.

Liu Xiaoguang said: "we started contact with FREEPORT, a famous OUTLETS company in Europe and SCC, a famous brand displayer in the UK five or six years ago, but they were not optimistic about the mainland market at that time, and negotiations were very difficult."

However, the situation has been reversed this year. The two luxury discount companies have been very interested in investing in the Chinese market this year. The first cooperation with the Foshan Limited is responsible for the operation of the OUT-LETS ballet rain business project, which will be opened in September next year.

In order to solve the problem of serious lack of international first-line brand in domestic OUTLETS, the company will contribute to purchase most of the international first-line brand products.

At the same time, some internationally renowned luxury online shopping companies will also enter the mainland market one after another.

There is no doubt that the luxury market in Southern China will soon become the three main channel for franchised stores, online shopping and OUTLETS to compete for the market.

In this regard, some experts have analyzed, one of the most important reasons for luxury is the restriction of sales channels.

Whoever can master luxury resources will win.

While obtaining resources, prices and services have also become the criteria to consider whether channels can continue to be profitable.

At present, the competition for luxury goods has just begun.