What Trademark Knowledge Do Entrepreneurs Need To Know?

　　 trademark In short, it is the mark of commodity. The Trademark Law of China stipulates that a trademark is a mark that distinguishes an operator's goods or services from the goods or services of other operators. In essence, a trademark is a mark indicating that a commodity or service is different from other goods or services. It is usually composed of characters, letters, numbers, figures, colors, or combinations of the above elements, as well as the shape of the product, its appearance or its packaging, color combinations with signs, color combinations and so on.

A reputable company, his famous commodity. brand Generally, it has high value, such as the value of Coca-Cola brand reaches 36 billion dollars, Wanbao road reaches 30 billion dollars, Nestle reaches 12 billion dollars, Microsoft reaches 10 billion dollars. The intangible value of these famous brands brings huge profits to the company. There is a popular saying about Coca-Cola that even if the whole Coca Cola Co was destroyed overnight, it would be possible to rebuild a Coca Cola Co of the same size on the second day, because the value of such intangible assets is not to be underestimated.

Trademarks are protected by law after registration, trademarks are intangible assets, and trademark rights are trademarks. intellectual property right 。 Trademark is a comprehensive reflection of the reputation of an enterprise. It includes the goodwill of an enterprise, the quality of products and services, and the great commercial wealth that the enterprise often publicize.

In today's market economy, enterprises must be based on brand names if they really want to base themselves on the market. Market competition is mainly trademark competition. The goal of market competition is to "advance" to other countries and win the domestic market. Whether it is based on its own country or rushing to the world, there must be "fist products", and famous brand names are the main force. Therefore, if entrepreneurs want to take part in market competition, they should enhance their awareness of trademarks, constantly improve their competitiveness, and wind up and sail in the sea of business.