Chunxi: Create The Pure Beauty Of The City

Everyone gives different reasons for the clothing brands they like. Some are because of the brand's unique design sense, others because of its outstanding fabrics. The reason for liking Chunxi is very simple. Like the brand, Chunxi tries its best to express the pure beauty, which is the most real desire of everyone.

Hangzhou Water Love Clothing Co., Ltd. is a well-known fashion enterprise specializing in the design, production and sales of ladies' clothing series. "Chunxi" is a new high-end boutique women's clothing brand launched by the company after the "Water Love" brand has become more mature. It is positioned at the middle and high-end people, adhering to the concept of taking the lead in fashion and creating fashion classics, with simple and smooth lines. "Chunxi" brand women's clothing is aimed at white-collar women aged 28 to 45 years old, and adopts black based plain color design to create a simple, generous Noble temperament. "

"Chunxi aims to create an elegant and simple beauty for women. Without too much decoration, the charm of women can be seen in every detail." Mr. Zhang, the person in charge of the company, told us that unlike Water Love, Chunxi strives to be more pure and mature in beauty although it also creates a lady style, "If Water Love creates a crystal clear girl's feelings, Chunxi expresses an elegant sentiment. For women, this charm is reflected in her smiles and every move, while for Chunxi, it is reflected in every design detail."

In order to allow Chunxi to fully express its stated ideas in the sense of design, the company recruited design elites from all over the country. Every year, tens of thousands of styles are designed and developed. In terms of production management, sales management, quality management and other all-round management, the company has implemented network management. Especially in terms of production quality management, the company, based on the principle of "quality for survival", carries out strict testing on every product, and was rated as "quality trustworthy product" by the National Quality Testing Center in 2002.

According to Mr. Zhang, Hangzhou Water Love Clothing Co., Ltd. established a market strategy led by franchise chain operation mode at the beginning of 2001, and has a perfect franchise system. "Our team has fashionable design, humanized corporate culture and scientific organization and management, so that Chunxi's market share continues to increase. At present, we have successfully opened many direct stores and franchise stores in the north and south of the Yangtze River, forming a relatively complete production, transportation and marketing network."

"In order to make the brand connect with the world more quickly, the company has now introduced the CIS system to better serve the brand in the market development. ”Mr. Zhang told us with a smile.

"Looking back on the past, we are confident and proud. Looking into the future, we are not anxious and impatient. We are steady. We believe that with the brand management concept of" sincerity to reach the world ", Chunxi will become a big thing in the process of tempering and become a dazzling diamond in the industry." When Mr. Zhang said this, his eyes were full of pride and hope.