Japan'S Best Selling Men'S Underwear Will Enter China

In December 20th, "

According to Zhang Rongming, chairman of the love group, the two sides' cooperation is aimed at fully utilizing the resource advantages of both sides. The men's underwear is the main content of the joint venture, and a joint venture with the functions of product R & D, planning and sales is set up in China.

The joint venture will combine high-end men and women in the Chinese market.

At the same time, in the future cooperation, the two sides will learn from each other's advanced management experience, actively introduce advanced technology, speed up the research and development of new products, intensify market development, and deepen bilateral cooperation step by step.

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Founded in 1896, it is a large joint stock company with a history of over 100 years, specializing in the production of textiles, engineering plastics, food machinery and printing machinery. It is a listed company integrating R & D and sales. It is also the largest integrated enterprise in Asia with the production of knitted underwear as its main body.

At present, the men's underwear products that they produce are ranked first in the Japanese market share, and the stockings products rank second.

Beijing AI Mu Underwear Co., Ltd. is a leader in the field of Chinese underwear fashion design, production and marketing of brand underwear.

Love always adheres to the mission of "creating beauty and passing love", and has been monitored by the China Commercial Federation for the first time for many years.

Hirata Hiroshi, chief executive of Japan's Prefecture, is a company with strong advantages in new fabric research and functional fabrics. Before that, the company was mainly processing some basic products in the processing factory in Ji'nan. After the establishment of the joint venture company, the company's technology will go through the joint venture company and will introduce more high value-added products with high technology and functionality to the Chinese market.

And gradually pfer the business of the Shanghai based trading company to the joint venture company.

Zhang Rongming, chairman of the love group, said: "at present, the development of men's brand is strong in the Chinese market. The main purpose is to take advantage of the mature matching resources of the other party, especially the brand advantage, market network and mature technology of the county, which is to make the Chinese men's underwear market stronger and bigger, to open up a new pattern of the development of China's men's underwear market, accelerate the upgrading of China's garment industry, and provide consumers with more experience of wearing.

It is worth mentioning that the combination of love and county is not only a joint effort to create and manage brands, but also a combination of the excellent genes of culture and love culture in Japan.

It is reported that as China's leading underwear brand, admiration has accelerated the pace of internationalization.

This summer, accompanied by its global brand spokesperson and international film star Gong Li, Adam has officially entered Singapore, and has opened 3 stores in Singapore's high-end shopping malls, which has made a solid step towards internationalization.

Love and Japan's brand will be hand in hand. It will also be a new gleam in the internationalization process of admiration. Mr. Hirata Hiroshi has made it clear that it will help the brand to develop the Japanese market.

This love and county cooperation will bring new energy to China's men's underwear market, and will also create a new trend for men's underwear.