Starling Board Shoes: China'S Footwear Industry In The Direction Of Entertainment Marketing

January 19th hearing recently, shoe industry 100 strong

China: Entertainment Marketing precise dissemination

Compared with some newly created brand shoes, for a brand with a history of more than 20 years, we need to make more efforts to achieve BAGE in China.

Because BAGE is a prerequisite for keeping pace with the times, constantly breaking through the limitations of the brand itself, constantly absorbing the international trend factors and acting on the design of products.

In this regard, BAGE (starling) shoes have found their way of brand development -- accurate entertainment marketing.

On the surface, BAGE seems to be popular with the industry to invite celebrities to endorse and advertise CCTV and satellite TV.

But looking at the essence of BAGE entertainment marketing, we will find that BAGE has made more market research and prediction than other brands before engaging in entertainment marketing.

It is understood that BAGE (starling) has formulated a precise plan for entertainment marketing communication.

First of all, after making clear their target consumers, --16~28 year old young people pursuing fashion, BAGE (Starkey) made a detailed study and analysis of their daily behaviors and media contacts.

Secondly, select the channels and columns that match the target consumer group. BAGE (Starkey) screened the TV channels and columns carefully, and studied the background of the columns, and even conducted an independent consumer survey in part.

After a comprehensive and detailed investigation, BAGE (starling) took the lead in PPS network TV, sponsored Hunan TV's "one hundred calls," and named Chongqing TV's "Youth China heart" and other ads, and signed the magic Prince Louis Liu, the Asian dance king Nam Hyun Joon, and the popular popularity of Sun Xiaoxiao.

Through accurate entertainment marketing, BAGE (eight elder brother) has a unique charm to lead China.

Reputation is everywhere: strength shows industry status.

The accuracy of entertainment marketing has further laid the strength of BAGE, and shows the success of BAGE brand.

In recent years, BAGE (starling) has won many awards.

Numerous awards have made the prize a common occurrence in the eyes of starlings.

Perhaps, in the eyes of many people, BAGE (starling) board shoes have the determination to create the first brand of Chinese board shoes, so BAGE (starling) board shoes will also have the strength to become the first brand of Chinese board shoes.

But in the process of counting the honor of BAGE (starling), the reporter still can not help but sigh that the development of this trend shoe brand is fast.

According to the internal staff of the company, in 1986, the Starling company independently developed the first pair of Chinese board shoes and founded the "BAGE" brand.

As early as more than 20 years ago, such brand awareness and strategic vision were indeed admirable.

Then, the development of beach shoes and sports Cowboys greatly expanded the product category of the starlings, laying a solid foundation for the development of the brand.

Followed by "China famous trademark", "Fujian famous trademark", "Fujian famous brand product", "China's 100 most valuable sports brand", leading the drafting of the standard of board shoes, all kinds of honor show the strong strength of BAGE (starling) and become the authority of the board shoe industry.