Luxury Goods Lowered &Nbsp; Quietly Joined The Spring Festival Discount Army.

During the Spring Festival, consumption

Luxury to join the pre promotion campaign

Reporters in a recent interview learned that luxury brands including Fendi (Fendi), Dior, Burberry (Bo Bailey), Armani and so on frequently appeared in the discount sales force before the Spring Festival, and such brands rarely appeared in previous promotional activities.

According to Baidu's Lok cool online shopping mall, at present, Fendi, Coach, Estee Lauder, Lancome and other first-line brands in the mall "luxury brand sales at the end of the year" sales promotion has reached the "2 fold and then 10 percent off" strength.

In the city's high-end department store Hisense Plaza, the business launched the 6.6 fold sales and gift 10% shopping card activities, which also includes many international brands.

Reporters saw in a large online shopping mall, dozens of luxury brand bags, promotional efforts were between 50 percent off and 40 percent off, and front-line brand cosmetics, shopping malls, members of the total score of 20 times, online promotional price to 70 percent off.

International brands covet the domestic market.

It is understood that the international top brand of the domestic market coveted before this wave of promotional war has been revealed.

The latest report of Goldman Sachs, an investment institution, points out that the growth rate of China's luxury market has been the first in the world for 3 consecutive years.

In the past 2010, almost all luxury brands that landed in China gained two digit growth.

Reporters interviewed a number of first tier brand stores in the city, also learned that the price of fashion and bags, sales growth is more obvious, some new and popular styles, there will often be hot sales out of stock.

At the same time, online consumption of luxury goods in China has also emerged.

According to Bain's 2010 China luxury report, 43% of consumers who buy luxury goods in China have started buying online.

Facing "low price" needs rationality

Luxury goods frequently sell at a low price for promotions. What choice should consumers make? In an interview with reporters by foreign enterprises, Miss Liu made it clear that she was looking for a Fendi brand handbag with a price of more than 9000 yuan, which has been promoted to more than 6000 yuan on the Internet, and the price of a male bag with a price of more than 7000 yuan is less than 3000 yuan.

But Miss Liu also admitted that it is still "entangled", after all, these two bags will cost tens of thousands of dollars to buy, so the temptation of "low price" still needs to pay a small price.

In the face of the "low price" of international brands, consumers still need to maintain a rational mindset to comprehensively measure income level, consumption ability and consumption demand before launching.

A number of consumers interviewed said luxury goods were "cheap" and luxury.