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Brand Ups And Downs Sell &Nbsp; FUN Brand Store

2011/3/28 11:18:00 54

In 1985, FUN was introduced into China by businessmen from Singapore.

market

Taking the American culture as the leading factor, the concept of western fashion cowboy is introduced, and foreign denim accessories and manufacturing processes are introduced.

In the fierce market competition, the floating and replacement of brand status is often seen.

As the first one to land in China in the form of retail monopoly.

Casual wear

The birth of the brand and its brand began to familiarise people with the mode of monopoly retailing.

Coincided with the initial stage of reform and opening up, the popularity of western pop culture has spread rapidly in China.

International Clothing starts in 1995.

brand

Starting to enter the Chinese market has stimulated the rapid development of domestic brands.

Since 2000, the brand has become the leader of the mass trading brand in order to adapt to the competition, expand the product area, reduce the price and participate in the two or three line marketing competition.

After 2005, in the face of the influx of foreign brands, the cards began to go downhill.

In May 2008, the Benefun International Holdings Limited announced that "the wholly owned Affiliated Companies Xiamen Venture Capital Co., Ltd. will pay FUN at the price of 20 million yuan.

trademark

Transferred to Xiamen fan Pai Garments Co., Ltd.

"Xiamen striving Enterprise Co., Ltd. is the owner of the brand.

July 2009 Xiamen fan faction

Clothes & Accessories

The limited company is listed on the Shanghai stock exchange to sell the full name registered trademark ownership, the listing price is 7 million 800 thousand yuan.

According to the announcement, the registered trademark of the series includes 29 registered trademarks and registered trademarks of related products.

Wang Chunyong, deputy general manager of Xiamen Chuan Yu group, who has always been in charge of the licensing project, said that the pfer of brand names did not mean that the brand was not good, but that the company had the chance to introduce a famous European sports brand. After deliberating several major shareholders, the company decided to give up the brand and focus on the field of sportswear.

At present, more than 300 stores in China have been completely closed, and all the inventory commodities have been sold abroad, and the employees have also been dismissal in accordance with the contract.