Look At The Internationalization Of Chinese Brand Clothing From The Perspective Of Card Dun Ton

A few days ago, Karl Denton, a well-known high-end clothing brand in China, was reported by some media as the so-called fake foreign brand, which has been in the top ranks of high-end clothing brands for more than 10 years. Karl Denton has been questioned by various parties.

"Foreign trademark" or "national trademark"

Reporters learned that the brand owner of the brand is a Chinese Hongkong businessman. Clothes & Accessories Mainly for the pursuit of internal and luxurious quality of successful people, nearly ten years in the market is favored by Chinese mature men. However, although it is a registered brand in China and Italy, the main production area and main selling place of the brand are all in China, and so some media questioned it.

"In fact, costumes such as card Dun don't have foreigners owned foreign brands is a common phenomenon, such as the famous American Wedding brand" VERA WANG "actually created by the Chinese, and even we are familiar with. CATELO The brand owners of crocodiles, BOSINI burshallon, JEAN WEST JEANSWEST and JORDANO Giordano are all Chinese.

It is reported that China has become a "world factory", under the current globalization background, including Nike, Adidas, Germany Volkswagen and other international famous brands, and most of the brands of various industries are produced in China. Therefore, the quality of a brand depends on the brand's design style, usage crowd, product quality, service quality and operation mode of the enterprise, rather than whether the brand holder is Chinese or the quantity of export. It is precisely the lack of correct brand development concept that leads to a very large gap between China and Europe.

Besides, where the sales area is is just an observation. International brand management depends on how many links in the entire production and operation activities involve internationalization. Like the high-end brand such as the brand such as the brand, the source of fabric, the design team and the production cooperation factory are already not limited to the domestic market, but directly from Italy or even the whole world. Purchase 。 In the context of economic globalization, both foreign brand names and Chinese famous brands are focusing on brand management with the perspective of global resource integration, so as to meet the increasing consumer demand of customers.

Caldin's "disaster" is still the "confusion" of Chinese clothing.

Insiders say that the reason why international brands are expensive is not the quality of their products, after-sales service or shop decoration, but their brand culture and lifestyle conform to the values of their audience consumers. The reason why consumers wear ARMANI is not because of the popularity of their brands or how many countries they export to, but because they are in line with consumers' own value or pursuit of lifestyle. Karl Denton is positioned on the brand value concept as an architect of noble and elegant lifestyle, integrating global resources to provide first-class products and services to customers, and creating an international brand consumption experience, so that it can stabilize the high-end market in the current domestic market.

Experts say that Chinese brand clothing is far less than that of other international brands, no matter how fashionable or brand recognition. Many people think that poor design is the problem behind China's brand clothing lagging behind international brands. In fact, the most fundamental reason is that there is no correct sense of internationalization. Over the years, Chinese brands have been striving to internationalize, but most of them have finally become producers of international brands, or have not been recognized by foreign consumers and governments for a long time. However, the brand of Charles dinton can occupy a whole field in the field of high-end clothing. It is precisely because of its series of products design, quality pursuit, terminal sales, visual communication and so on, which follow the international industry operation mode. It is difficult to survive in the high-end market with international reputation.

Behind the confusion of "internationalization" of Chinese brand clothing, a group of so-called "fake foreign brands" represented by card Dun ton is acting as a practitioner to promote the internationalization of Chinese brand clothing.