YOUNGOR Clothing Strives To Achieve Revenue Doubling After 5 Years

Youngor Group

Li Rucheng, chairman of the board of directors, said that after the global financial crisis, YOUNGOR began to implement multi brand strategy.

"Network sales for

It is still in the exploratory stage. YOUNGOR is also working with several companies to discuss relevant cooperation.

"Li said that in the future, YOUNGOR may launch network sales in areas where the existing sales channels are not covered. The plan has not yet been finalized.

Li Rucheng believes that after entering the twenty-first Century, the apparel enterprises in Europe and the United States use information technology as the means.

The emergence of European and American fast fashion brands that are cheap, popular and responsive to the market.

The gap with foreign brands has not narrowed but widened.

"To build the international popularity of Chinese clothing brands, we need to pay enough attention to the development of clothing brands.

"

It is understood that at present

In terms of sales channels, shopping malls and self owned stores account for 40% of the total, and group buying and licensed sales account for 10%.

According to YOUNGOR's new brand development strategy, in the next 5 years, YOUNGOR's clothing business revenue will grow at an annual rate of about 15%, and achieve the goal of doubling revenue after 5 years. The main source of revenue is two markets in China and the United States.