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Google'S Founder And Managing Director Of New CEO

2011/4/19 15:39:00 125

Management Style Google Search Engine


Larry page


 

The $100 million spent on patents provides an important clue to our understanding of page's greatest importance: innovation.

Although some would say that he is trying to imitate Apple's Steve Jobs, page's management style is still very distinct, considering that he is an engineer and his parents are the background of Professor of Computer Science in Michigan, and the general motors company facing difficulties is also in Michigan.

managerial style

This is likely to take shape.


Whether you are developing a business or trying to stay ahead of the competition, his management model has reference value.

Here are five strategies Larry put forward.


1, pay attention to your whimsy and try the best.


"Discuss the future."

In 2005, page told engineering graduates at University of Michigan.

At that time, Google had 3500 employees, now 1/8.


Page encouraged his team to believe in bold ideas.

At the Google summit in 2009, he said: "by trying out the bold ideas that may really change the world, you can attract very smart people and do something, even if it may not be your original goal."

For the Google team, the study of AI takes up half of its revenue and does not come up with an advertisement positioning method. Page added: "that's a good side effect."


In his dream, page conceived a Google search engine that could download the entire web page and maintain links.

He told University of Michigan graduates: "when no one else is crazy enough to do it, you have little competition."

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2, build your team and avoid bureaucracy.


For years, every time Google hired Peter page, he insisted on taking part.

He and another founder, Sergei Brin, met at the Graduate School of Stanford University.

Page early hired mostly graduates from University of Michigan or Stanford University.

Although some of these employees have left and established their own companies, most of them remain because of the influence of page.

Of the 6 people who were promoted to Google's main product department, 3 were the first group of employees (ten or so) hired by the company in 1998.


However, despite page and his recruiter continuing to search for Google employees from thousands of outstanding graduates, he is quietly redistributing middle management positions to weaken bureaucracy.

The recent restructuring of the company has strengthened this idea.


"Traditional management is troubling him.

He doesn't like this.

Levi, who has interviewed page six times, said.


3, we need to be quick and streamlined.


Google employs 26000 people worldwide, and page is trying to develop a faster and more flexible management method.

According to the Wall Street journal, he asked his staff to update their materials or recommendations within 60 words.

As a result, employees can only use two compressed words to express.


According to the San Jose Mercury newspaper, page also encourages faster decision-making and openness.

Top managers will sit around one week each week to collaborate and make decisions quickly.

And he encourages the rapid development of YouTube websites.


4, recognize the significance of subtle actions.


Google's employees are constantly improving their products, complements new features, and improves Gmail.

Search Engines

And the practicability of Android (open source mobile operating system).

They have been improving and acting according to circumstances.


The company also focuses on the relationship with students, who are the foundation of the company's future employees and users.

Throughout the country, many of its branches are located in university towns.

In Detroit, it provides courses for middle school students and college students, and teaches them to use AdWords (Google right side advertising) for free.


These small measures could bring huge rewards to Google and enhance their reputation.

Equally important, they focus on sending products to more people.

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5, persevere.


Page spent about 6 years to hire employees for Google's digital book project.

The idea was put forward when he and Brin were Standford's students, and the first batch of books was scanned in 2004.


This book project may test page's perseverance.

Publishers and authors attacked the project, claiming that they violated their copyright and made Google have a huge advantage over their competitors.

At the end of March, a federal judge dismissed it.

Google

(conciliation with the publisher) proposed that it would give Google huge rights to make use of all books without permission from copyright owners.


The commissioning of Google street view also took several years.

"I had a camera in my car and made a bunch of video tapes," he said at a Google summit in 2009.

After making sure that this is feasible, he began to persuade other people.


Paige has to keep learning.


Of course, page also needs to learn some leading arts.

Reporter Levi said: "he needs more communication, whether it is with the media, Google partners or others.

If you are CEO, you have to communicate more with the outside world.


Page may have paid a heavy price for his introverted personality.

Google's stock fell more than 8% after opening a profit Conference on Friday.

Some people think the stock fell because page did not engage in the Q & a session with investors.


Page may also need one or two lessons in coping with adversity, especially when it comes to government antitrust regulators.

Until now, with the exception of the digital book program and the delay, he may not have really dealt with a lot of obstacles.


An EU official told Bloomberg News recently that Microsoft had recently submitted an anti monopoly complaint against Google, and Google's scale and its market share in search and advertising will likely lead to additional complaints from the European Union.

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