Yuan Huan: The New Products And Objects Show The Overall Phenomenon Of The Lack Of Connotations In Local Fashion Advertisements.

In March 22nd, the United States officially launched the new advertising campaign of "new domestic products", and chose 8 people in different fields to become "

The promotion of this advertisement is also very great. Not only can we see the handsome appearance of two "Jay Chou" in Beijing metro, but also have very contemporary video links on different websites.

More netizens believe that this is just a misappropriation of "all objects".

For example, VANCL invited Han Han and Wang Luodan to become spokesmen. After a while, some netizens learned advertising copywriters on the Internet. They just turned their spokesmen into celebrities like Huang Xiaoming, Xiao Shenyang, Feng Jie, Guo Degang, Edison Chan and so on.

The advertisement is intended to banter the mainstream culture and highlight the brand's personality.

However, its alternative approach has attracted many netizens to watch, and a large number of "spokes" posts have appeared on the Internet.

And the "object" is not.

The planning of the "American state" is based on 8 star lineup, except Jay Chou.

It has to be emphasized that as the apparel industry, most of the 8 spokesmen in the fashion industry can not promote the promotion of "new domestic products".

In addition, some American 4A advertising experts believe that the overall content of this advertisement is too full to give the audience more interactive associations and spiritual blankness.

For fashion product marketing, the spirit of advertising is particularly important.

In this respect, it can be said that "American state" is much more noble than "all objects".

Just as the interpretation of the new products after the advertisement of MTS banner, "the concept of Chinese goods has been inherited for hundreds of years, and every brilliance and desolation of domestic products has been telling the national spirit of an era."

From the perspective of this input and operation, it may become a leading dancer of the spirit of "new domestic product", but it is not the ultimate beneficiary of the strategy of "new domestic product".

There are three reasons: first, Metersbonwe and ME&CITY, the two largest brands in the United States, have always used English as the brand name, compared to the two competing brands of Semir and YISHION.

Secondly, in terms of publicity, the promotion of "new domestic products" is bigger than the promotion of its own brand. Unless it enters its counters, it will be impossible for the audience to interact and resonate with the brand itself.

Because this trick is an old trick. Although the shooting plan of the commercials is very beautiful and beautiful, no one can detonate public goods.

More importantly, it is difficult to see the trail of Chinese goods in product design, and at this point, the advertisement itself is far fetched.

The whole advertisement is full of loopholes in planning, input, production and dissemination.

"New national goods" and "all objects" represent the whole phenomenon of the lack of connotations of local fashion advertisements.

And if the "new national product" has been improved, it will continue to persist, rather than this year, "do not take the unusual road". Next year, "Transformers" may become a new starting point for the United States.