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"Near The Famous Brand" Causes The Ruin Of The Seven Wolves Infringement Case Settled.

2011/4/28 9:10:00 66

Seven WolvesBrand And Intellectual Property Rights Free Riders.

  

Seven wolves

Because similar brands are used on shoes sold, it is easy to lead to confusion when customers buy.

Accessories brand

COACH (Ke Qi) brought the company "seven wolves" to court, demanding compensation for 2 million yuan.


On the morning of 25, the court decided that the company of the seven wolves stopped infringing on the exclusive right of the registered trademark of the Kochi company, and within ten days from the date when the judgment came into effect, it compensated the company for the loss of RMB 200 thousand yuan, and dismissed other claims of Kochi company.


The reporter called the seven wolves securities department to inquire about the matter. This person said he did not know about the matter and asked the rights protection department of the company headquarters in Xiamen.

Until the deadline, reporters repeatedly tried to contact the seven wolf wolf rights department, but they did not respond.


According to the judge who heard the case, in recent years, the market competitors tend to take various forms of infringement in order to obtain greater economic benefits, especially some competitors, aiming at some famous international brands and adopting various methods.

Brand name

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Thumb a lift

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A company's development into a famous brand will cost a lot of publicity and promotion.

The infringer saves the previous capital investment and the struggling experience of the obligee, and confuses the market, misleads the relevant public, and damages the interests of the trademark owner by using the same or similar trademarks on his own goods.


Zang Yun lawyers believe that such "free riding" and "brand name" cases are common in reality.

In the past, enterprises did not attach enough importance to the intangible assets of intellectual property, and their protection efforts were not enough.

But in recent years, both countries and enterprises have realized the important role of intellectual property in competition.

Especially after China's accession to the WTO, "we found ourselves in

intellectual property right

It is far behind the developed countries in Europe and the United States. This leads to the fact that our "soft power" is not competitive among foreign enterprises.

Shame and bravery, many of our enterprises are already studying and deploying the intellectual property development and protection plan.

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