Lin Zhaojie: Jinjiang Shoes Brand Is Heading For International

What is the status of Jinjiang footwear industry? What kind of height does Jinjiang shoes have in the eyes of peers? Yesterday, reporters were in the same position.

Reporter: you have been in almost every session in recent years.

Lin Zhaojie: Yes, 5 years ago, I basically attended every session.

Taiwan footwear manufacturers initially focused on the Fuzhou market, followed by the Putian market, and now focus on the Jinjiang market. This has gone through a process of development, which is also the process of the development of Jinjiang footwear industry. This is evident from the change in the demand for equipment in Jinjiang footwear industry. From the former use of the old equipment to the later use of domestic equipment, to the present import equipment, the Jinjiang shoe industry is undoubtedly developing at a higher level.

Therefore, as long as the advantageous resources of Taiwan and Jinjiang are connected with each other, the footwear industry in Jinjiang will develop more rapidly.

Reporter: what do you think of Jinjiang?

Lin Zhaojie: Jinjiang shoes have made great leaps in terms of style, quality and technology. Many enterprises have even reached the international level.

Now, the consumer market in the mainland is becoming more and more important in the world. Especially in recent years, the mainland economy is developing rapidly, the per capita wage is higher and higher, the consumption level is higher and higher. The demand for brand and the personalized demand for products are also becoming more and more refined. This is a great business opportunity for Jinjiang shoe industry.

Nowadays, world brands are beginning to rely on the mainland market to grow. The mainland's consumer market is so important and important, of course, the most advantageous is the manufacturers of the mainland.

Now, the international brands such as Nike and Adidas have no room for growth in the US and Europe, so they focus on the mainland market and rely on the consumer market.

However, the mainland's own brands are becoming stronger and closer to international brands. In the past few years, the brand of Jinjiang's footwear industry has been deeply ploughed in various domestic markets. At that time, in the mainland of China, it is becoming increasingly difficult for other countries to compete with other brands.

Reporter: as director of Taiwan Footwear Association, what advice do you have for Jinjiang shoe industry?

Lin Zhaojie: previously, Europe and the United States, talent, design, technology, production management and other flows to Taiwan. Now Taiwan is no longer a manufacturing base, but a consumer market, its market 20% of its own production, and the other 80% rely on imports.

Therefore, what Jinjiang is experiencing now is exactly what Taiwan has experienced before, and Jinjiang is undertaking technology, management and so on in Taiwan and even in the European and American markets.

Innovation is the foundation of the competitiveness of enterprises. It depends on many resources. The most important two parts are technology research and development and talents.

Jinjiang, like Taiwan, will set up its own footwear research and development center, which will be co operated by the government and the footwear association to carry out long-term and overall research and development for the entire footwear industry in Jinjiang.

At the same time, Jinjiang needs to set up a talent training center to help them improve their productivity and competitiveness through training.