"Shortage Of Money" And "Shortage Of Orders" Frequently Hit The Textile Industry

The textile industry has always been the "flagship product" of China's exports. As the world's largest producer, exporter and consumer of the textile industry, China's total textile exports account for 25% of the world's total.

In recent years, China's textile industry has been repeatedly affected by foreign anti-dumping and special protection policies. At the same time, domestic enterprises are facing difficulties such as export tax rebate, RMB appreciation, rising labor costs, and reduced profit margins. Therefore, China's textile exports are under pressure, export growth slows down, and the export situation is not optimistic. China's textile industry must achieve rapid and better development by means of industrial upgrading, product optimization, strengthening brand building, improving the added value of products, and increasing the overall competitiveness of enterprises.

　　 RMB Appreciation has both advantages and disadvantages

The negative impact of RMB appreciation on the textile industry should not be underestimated. For every 1% appreciation of the RMB, the sales profit margin of the textile industry will decline by 2% - 6%. If the RMB appreciates by 5% - 10%, the industry profit margin will decline by 10% - 60%. especially exit The clothing industry with a high degree of dependence suffered a lot. Advanced enterprises in listed companies have a high profit margin, which leads to a decline in the proportion of tradable goods in the cost. The absolute amount of damage per hundred yuan is large, but the margin decline is small; In addition, the bargaining power is strong, so leading enterprises are less affected by the negative impact of appreciation than the whole industry However, if the RMB continues to appreciate and the bargaining power of enterprises declines, the marginal negative effect of its appreciation will expand.

　　 Textile enterprises Export suffers from "order shortage"

Since the Spring Festival, the price of cotton has begun to fall, while the orders of textile and clothing export enterprises across the country have decreased. From January to April, clothing exports dropped by 50%. After experiencing a sharp rise and fall, many customers choose to wait and see the market and postpone purchasing. Although the real demand customers still want to place orders, in the context of the recent cotton slump, there are many small orders and urgent orders. At the same time, Zhuochuang learned that the orders of some import and export companies fell by 8-10% month on month when cotton prices stabilized.

Small and medium-sized garment enterprises are faced with loss making production. When the cotton price rises, many cotton farmers have collected a large number of cotton. Now, sales are not smooth and losses are heavy. The cost pressure of enterprises in spinning and weaving is also very large. The price goes up, and the market is affected by the rise or fall of buying. If the market falls under the influence of hysteresis, the cotton price of the production enterprise that has purchased at a high price has fallen after the finished product is produced, and the finished product price has also fallen, which is basically a loss state. At the same time, if the cotton price falls, the enthusiasm of cotton farmers will be frustrated, leading to production reduction, and a new round of ups and downs will be staged again.

The stability of cotton production is the source of the stability of the entire industrial chain. Large fluctuations in output will drive the price of lint, yarn, cloth and other follow-up products to fluctuate. Government departments should increase efforts in cotton planting subsidies and temporary storage systems to maintain the basic stability of cotton prices.

Under the national macro-control, "money shortage" plays

From May 18, the RMB deposit reserve ratio of deposit financial institutions was raised by 0.5 percentage points. This is the fifth time that the central bank has raised the deposit reserve ratio this year, and the eleventh time since last year. This increase can lock up about 370 billion yuan of commercial banks. The increase of deposit reserve ratio again is mainly to hedge the liquidity pressure brought by the high growth of foreign exchange funds. So far, the deposit reserve ratio of large commercial banks has risen to a historical high of 21%.

The "money shortage" has become another factor affecting the textile industry. Under the influence of economic inflation, macro means such as reserve ratio and interest rate increase have been gradually applied, and 99% of SMEs have no bank credit support. Recently, most textile enterprises said that the capital chain was almost broken. Recently, most enterprises said: bank loans are difficult, there are more acceptances in the market, and labor costs, transportation costs and costs have soared!

The rising prices of raw materials, the appreciation of RMB, the rising cost of human resources, and the increasingly tight supply of energy have had different impacts on SMEs with high industrial concentration. In particular, the rupture of the capital chain makes enterprises feel the fear of life and death.

Many textile and clothing enterprises are going through a "cold winter", but the benefits of frequent adjustment of national policies in recent years are limited. Whether enterprises can survive the cold winter safely, they need to "save themselves" to a greater extent. Industry experts also believe that small and medium-sized garment enterprises need to survive from internal causes after experiencing pains. Whether it is the support of the state and government or the capital injection of investors, it belongs to the category of external factors. Cultivating new profit growth points through brand and technology is the most effective weapon to obtain the long-term survival and development of enterprises.