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Four Secrets Of Enterprise E-Commerce Promotion

2011/6/7 15:03:00 86

E-Commerce Jingdong Network Dangdang

With the rapid development of e-commerce, "

Electronic Commerce

"Promotion" and "e-commerce website promotion" have become the top priority problem of more and more electricity suppliers.

At present, more and more enterprises push their websites to the e-commerce platform, so that more users can enjoy more convenient and fast service. However, how to popularize this e-commerce website and let more people know about it and know how to do it well, still need some skills and ways.

Looking at the current big business giants: Jingdong network, Dangdang, excellence in burn advertising promotion, what other cost-effective ways to promote the network? For this reason, analysts put forward the "four secrets of e-commerce promotion".


Navigation websites

Advertising marketing


Up to now, web site navigation is still an important way to promote many kinds of e-commerce vendors. However, there are skills to screen these web sites navigation. For example, HAO123 is too expensive and requires more electricity.


Two, news

Marketing


News marketing is a more authoritative way of marketing, with the power of famous media to promote itself. Therefore, when conducting news and marketing writing, e-commerce enterprises can conduct cross industry communication, use interviews or story type articles to write, strive for digging valuable news points or topic breakthroughs, publish articles to large websites or peers or high traffic websites, and also update information to their blogs or websites, but there will be some difficulties in actual operation. First, a good news manuscript is written, and the two is posting on platforms.

Therefore, this piece is worth considering by the electric business enterprise.


Three, free internet promotion


In addition to the paid network marketing mode, e-business promotion can also choose some free network promotion methods.

For example, the recently popular micro-blog marketing can use fans to share information on Forwarding electricity providers to achieve the purpose of promoting e-commerce.

For example, blog marketing is the establishment of enterprise blog, which is used for the interaction and communication between enterprises and users, as well as the embodiment of corporate culture. Generally, it is used as an industry blog content, such as industry reviews, job impressions, mood essay and professional skills, so that users can rely more on enterprises to deepen brand influence.

At the same time, it can also combine the actual situation of e-commerce website, choose network promotion on the website with local characteristics, publish the electricity supplier post in the local forum community, and organize relevant electricity supplier activities, combine various kinds of network marketing methods to promote the electricity supplier. The free network promotion needs more manpower and time, and it needs a long time to carry out every kind of network marketing mode, so as to play a better and more lasting role.


Four, select high-quality high-end media for advertising or channel cooperation.


E-commerce sites, e-commerce enterprises first of all from their own perspective, what kind of crowd is more likely to generate consumption.

Promotion in addition to direct advertising can also consider other ways of combining, such as press releases, channel cooperation, to seize any possibility to maximize the effect.

It is understood that a cosmetics e-commerce site has contracted a shopping mall channel for financial and economic websites, and has received a 100% return in just a month.


In addition to the above several major business promotion methods, there are many ways to promote the e-business website, such as forum marketing, interactive community marketing, mail marketing and so on.

The most important thing for an e-commerce website to choose is to proceed according to the actual situation and choose the most suitable way of promotion. Of course, in the process of practicing foreign skills, we need to practise "internal strength", that is, we should optimize our products and services, and cooperate with external promotion for a long time before we can play a better promotional role and effect.

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