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Luxury Shopping Online

2011/6/23 15:16:00 52

Online Shopping Luxury Joyce Ma

To go to a restaurant that is not fashionable, and to eavesdrop on the conversation at the next table. It's a coincidence that two or so people talk about online shops. And two friends in the advertising industry to eat, two people coincide with the knot of two shopping website customers. I wrote an online shopping article for another famous newspaper. Actually, I had headhunters, public relations and entrepreneurs calling me to invite all kinds of good things. It is said that next year will be the year when the online luxury goods sales break out. You see this posture is just like an arrow!


The latest hot spot is shouke.com, founded by Andrienne Ma, founder of Joyce Ma, founder of Joyce Boutique, using the mode of time sale that has been popular for a long time abroad. Although many investors feel that it is just miss Fu's work, but who says that it can not be a big thing in playing, and that everything is possible in the Internet world. You see, those dropouts who play online games have become many thousands of game developers.


Local brother TaoBao Clamoring for luxury goods on the mall Exclusive shop For a long time, at last, a new way was started. From the point of departure, thousands of people placed the order, but the number of bills was zero. Every visitor knows that this is like a borrowed car borrowed from marriage. With the power of luxury cars to build up the high-end image, unfortunately, the water is too deep for everyone to believe.


It is reported on the Internet that China's luxury shopping website can reach several billion scale in 2 years. At present, China does not yet have a brand authorized sale of luxury shopping websites. Those websites that are mixed up and sold are sold in season or other irregular channels in outlet. Such a pattern is always difficult to achieve. I try hard to figure out the mentality of the investors who invest money in it. They either want to learn and sell, maybe grow up and straighten their waist and brand to discuss the agency right, or they want to arrange the bureau first, and learn all aspects of the operation, then go to other Asian International sub stations, so that the road show before the listing is not short of gimmicks. It's like another limited time sale website with charm, merchandise from cosmetics to underwear, from second-line women's clothing to three line men's clothing. Although the business is not in full swing, the pawn has been distributed in Japan and South Korea, and its strategic significance is much more than the actual combat significance.


This chaotic scene is expected to have a historic breakthrough in September this year. website Thecorner.com will be fully landed in China, and Chinese consumers will be able to get their favorite trendy goods without waiting for a long wait. However, thecorner.com also has some regrets. Its brand is always not popular enough, and it seems to be very small compared with other websites. Next March, yoox.com, another brand of its parent group, will move into China. The advantages of many brands and low discount are absolutely necessary. In Britain, the most successful Asos is also eager to start thinking about strategies, whether to cooperate with them or to set up their own doors. There are also a number of foreign department stores elaborately planning to enter China. Who says that the Internet will not become the first choice because of its low starting point?


In fact, Asos started the global freight free service in the early morning. The fashionable Chinese consumers have long been a group of backbone that they can not ignore. The representative power of fashionable shopping websites, the Shopbop of the US and the zozotown of Japan all have Chinese editions. Even the high-end boutique Luisaviaroma of Florence florentina has joined the war of Chinese luxury online shopping early in the morning.


But you see, these businesses are still in the hands of foreigners. If one day they can have their own luxury shopping websites, that is a milestone in the historic breakthrough. By that time, it is estimated that the turnover will be close to several billion.

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