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Local Sports Brand Price Rises Collectively In The Fourth Quarter

2011/7/13 15:14:00 51

Domestic sports brands in the fourth quarter of 2011

Order-placing meeting

Recently, including Lining, 361 degrees, Anta and other brands, the footwear products and clothing in the fourth quarter may rise to a price of 20%, in order to cope with the possible decline in profits caused by rising costs.

Lining brand new product orders in the fourth quarter of 2011 will end in June.

Li Ning Co said that the order amount determined at the order meeting increased by more than 5% compared with the same period last year, and the average retail price of clothing and footwear products increased by more than 10%.

Zhang Xiaoyan, director of the Li Ning Co government and public relations department, explained in an interview that the increase was mainly due to increased investment in research and development and improved product cost performance.

Coincidentally, the average selling price of footwear and clothing has increased by 10% and 17% respectively after the end of the winter order meeting of 361 degrees (01361.HK).

Orders at 361 degrees were increased by 27% compared with that in April last year, of which the number of footwear increased by 12% and orders for clothing products increased by 10%.

361 degrees, the average price increase reflects the rising cost of raw materials and the overall higher quality of the garment.

In addition, Anta sports (02020.HK) increased by 25% in the fourth quarter of 2011 compared with the same period last year. The average selling price of sports shoes and clothing also increased by double figures compared with the same period last year.

According to Lining's prediction of the main financial performance in the first half of 2011, the group as a whole is in the first half of this year.

sales revenue

It will drop by about 5% compared to the same period last year.

Subject to new

wholesale

The impact of the discount rate policy and the rising production costs of raw materials, labor and so on, the gross margin level dropped by 1 percentage points compared with 47.9% in the same period last year.

A 5% drop in earnings warning led to a sharp plunge in the share price of Li Ning Co (02331.HK), which plunged 27% in nearly three days, and the market value evaporated nearly HK $3 billion 700 million.

Investment banks, including UBS, have thrown out the report of singing empty, rating Lining's investment rating from "neutral" to "selling".

At the same time, Lining and China trend (03818.HK) issued a profit early warning drag, 11 listed in Hong Kong's domestic sports brand share price fell.

At the end of 12, Hong Kong stocks closed at HK $9.91, or 2.84%, Lining.

Other stocks, XTEP International (01368.HK) fell 2.78%, 361 degrees rose 2.10%, Anta sports fell 0.64%, PEAK sports (01968.HK) fell 3.83%.