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Light One Hundred Brings New Strength To Japanese Retail Business In Shanghai

2011/7/30 17:28:00 37

In July 15th, the light one hundred goods (Shanghai) Co., Ltd. announced at the launch ceremony of the enterprise project that the company will build a pure Japanese mall in the Changning District business circle of Changning District, Shanghai, and will open its business in March next year to welcome the consumers. It will bring the authentic Japanese lifestyle and fashion consumption concept, and experience the latest Japanese lifestyle without going abroad.

Guang Yi, located in the commercial circle of Zhongshan Park in Changning District, Shanghai.

Department store

Trying to build a pure style Japanese mall, the mall has an area of about 25 thousand square meters. It introduces a number of famous Japanese Restaurant brands, fashion brands, home appliances and Japanese specialties, and creates a brand new Japanese fashion shopping paradise through clothing, food and housing.

According to the one hundred cargo, the mall plans to complete all the investment before August 25th of this year.

activity

And is tentatively scheduled for trial operation in January next year, officially opened in March.

The strategy starts from the international perspective.

Before and after the global financial crisis, Japan's textile and garment industry changed its understanding of China from "manufacturing base" to "consumer market".

With the rapid development of China's high quality consumer market, more and more high-end brands in Japan want to enter China.

market

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The Guang Yi Department Store stationed in Shanghai is a good opportunity for Shanghai to focus its efforts on building an international trade centre.

Changning District is the center of Shanghai's development of international trade.

And the one hundred goods on the land in Shanghai, parallel to Japan, will integrate the two places in an all-round way. It is like packing the Japanese fashion business circle from Japan to Shanghai, and presenting the Japanese mall and its lifestyle and ideas to the consumers in Shanghai.

Guang Yi pformation of Japanese mall integration

The one hundred cargo is to be built into a pure Japanese style shopping mall in the east half of Zhaofeng Plaza. The Japanese style is displayed through clothing, food and shelter. The nine Ding food street, which is planned to be built on the ground floor, will reflect diversified Japanese Commercial Street catering culture.

The first and 22 floors of the mall will be located in the fashion and fashion area. The fashion information is closely linked with Japan. The time of the apparel market is completely synchronized with that of Japan, and the leading fashion brand in Japan is introduced.

So far, 30 well-known Japanese apparel brands such as ANAP, AZUL and BACKS have been introduced into the mall.

The three floor of the mall is mainly Japanese home furnishings, reflecting the humanization and advanced technology of Japanese furniture.

The four floor is Japanese style restaurant. All the ingredients are imported from Japan, so that consumers can experience authentic Japanese cuisine.

In addition, the light one hundred cargo scheme will make full use of the open plaza before the mall, and will conduct an uninterrupted display of Japanese goods throughout the year.

The one hundred goods will be managed by Japan's enterprises through the cooperation with Japanese enterprises to learn from the advanced mode of Japanese mall.

Differentiated marketing, a new highlight of young consumption

According to the one hundred cargo responsible person, according to their preliminary research, there is no commercial zone specially designed for young people around 20 years old in Shanghai. This causes the consumption orientation of the younger generation is not clear.

Ray one hundred is just another way to create a one-stop, Japanese fashion shopping paradise that is uniquely perfect and suitable for local young people.

The location of light one hundred cargo is different from some of the Japanese mall in Shanghai.

Based on this, more and more young people are interested in the fashion elements of Tokyo, Shibuya and Shinjuku in Japan.

Light one hundred goods will mainly aim at the 80 and post-90's young consumer groups, spread the sunshine, energetic life concept, and introduce the stylish style of Tokyo Shibuya 109 to Shanghai to meet the young people's pursuit of Tokyo fashion trend.

In addition, by drawing on the advanced models of Japanese department stores and food industry, we can achieve standardized management, reflecting the advanced technology, humanized design and fashion concept of Japanese goods.

Let Chinese young people have access to the pure Japanese fashion and fashion trend.

meanwhile

They also promoted the new concept of Japanese business consumption pattern to them.