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Tonlion Is Rising Rapidly: Its Voice Is Not Seen.

2011/9/24 10:23:00 42

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Tonlion Brand

In 2004, when the birth of Tonlion was 10th anniversary, her rise and growth were admirable.

What is more exciting is the rapid expansion of Tonlion and the leisure she followed.

brand

The group army is becoming a new force in Ningbo's new round of clothing development.

How big is Tonlion?

We can use a few simple figures to illustrate that Tonlion has more than 1000 stores in the country.

Monopoly field

And franchised stores, the annual sales volume of clothing in more than 13 million, will exceed 20 million in 2005, is the sales of clothing enterprises in Ningbo

Clothes & Accessories

The largest number of brands in the domestic garment industry is also one of the largest sales enterprises, annual sales revenue of more than 1 billion yuan, but still with an annual growth rate of over 100% expansion.

There are several reasons why Tonlion is bigger. Tonlion, as a clothing brand invested by Bo Yang Group, invested 800 thousand yuan from 10 years ago, and took stock of the brand in 10 years. Its sales revenue reached 1 billion yuan, and its profitability was more than 50 million yuan, and its annual growth rate was 100%.

Wu Huijun, Tonlion's head of Coca-Cola, said that Tonlion's biggest success was to find the right market position and create a brand for the mass market.

The correct positioning of the brand is a strategic issue related to the survival and development of enterprises, and must be unwavering and stand the temptation of all kinds of markets. This is a painful process for a business operator and brand builder.

Tang Shizheng, like international popular brands, gains huge market opportunities for popular brands.

From the earliest fashion entertainment marketing to the current interactive marketing, with the subtle changes of the consumer groups, Tonlion's marketing strategy has been keeping pace with the follow ups.

Since 2007, Tonlion's brand promotion platform has extended to new media such as the Internet.

The industry said: "Taobao clothing sales have been a great success.

Moreover, PPG's visit to PPG official website, Vancl's visit to Vancl website, and so on, "leno" and other "Modern Light Companies", which rely on network marketing, are constantly emerging, making Chinese traditional dress industry also open up horizons and see the development prospect of Internet interactive marketing.