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Nike Apologized And Recovered Consumer Complaints.

2011/9/28 10:08:00 50

Nike Apologized For Recycling Consumer Complaints

Nike recently said that the quality of Nike sports shoes sold in China is not as good as foreign products.

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Over the problem, the company's initial findings showed that the publicity materials were wrong, apologizing to the consumers and recovering related products.


 



  

Event review


In September 6th, Wang Hai, the first person to beat a fake, broke the news: in September 4th, he bought a pair of NIKE ZOOM HYPER DUNK 2011 basketball shoes with a price of up to 1299 yuan at the Nike store in Beijing, and found that the two air cushions had different viewing windows.

The observation window of the foot can see that there are white air cushions in it, and the front palm is black. It looks like the color of the rubber on the sole. There is also a marked difference between the hands.


In September 8th, Sima, director of marketing department of Nike China, said, "the first round of investigation was conducted on Nike sports (China) Co., Ltd., which discovered the problem of NIKE ZOOM HYPE DUNK 2011 basketball shoes listed in China since the end of July 2011.

After investigation, we regret to find that we have misused the promotional materials of ZOOM AIR in the forefoot and hind feet.

We apologize for the inconvenience this mistake has caused to the consumers. "


Sima Pei said that at present, Nike China official mall has completed the update of product information, and it is also right.

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The relevant information on this product is corrected.


Sima Pei promised that the product was purchased before September 9, 2011 (including September 9th) and was not satisfied with the product due to the above reasons.

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The company will refund the goods in full and refund the goods at the same time, and undertake the related expenses that will not exceed 300 yuan due to the return of the goods.


In response to Nike's "misuse of publicity materials", Wang Hai said that Nike is a false propaganda. If there is only one cushion for sale when truthfully telling consumers, it is also no problem, and that it will sue Nike.


 
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