The Way To Develop Clothing Brand: Lay Down The Persistence Of Price.

Many enterprises are worried that environmental protection is a huge project.

The concerns of clothing companies cast doubt on us: is price important to consumers?

At the same time, consumers are also wondering: are businesses interested only in profits?

The survey shows that most consumers are willing to pay the price for themselves and the environment, whether in the first tier or two or three tier cities.

However, in the course of the investigation, it is also found that consumers are worried that the cost of the poison that should be borne by merchants is completely pferred to their own bodies, and therefore they refuse to pay more.

Originally, in the minds of consumers, he has been playing the role of "slaughtering lamb".

However, this is not the case.

Demand determines supply.

The demand of every consumer constitutes the demand of the whole market. What the market wants, the enterprise has to give.

If the consumer is on the basis of price, the garment enterprises have to produce cheap clothing according to the demand.

In order to maintain profits, the cheaper products, the more enterprises will try to reduce production costs. This is undoubtedly forcing upstream manufacturers to challenge the bottom line of raw materials and technology, because only low quality cotton, cheaper inferior dyes and ironing agents can achieve the cost of the total cost.

Therefore, taking the price as the key link can not only avoid the consumption of money by consumers, but also lead to multiple losses in quality and environment, causing the clothing trade market to fall into a vicious circle.

On the contrary, if consumers raise their requirements for clothing, this is undoubtedly an incentive for environmental pioneer enterprises, and their environmental revolution will harvest many fruits, which will encourage more enterprises to devote themselves to environmental protection.

And when more enterprises dare to spend the cost from the source to "poison", they will produce more raw materials and pollution-free natural products, which are natural and harmless. This will virtually improve the environment.

More importantly, long-term benign competition can promote the upgrading of environmental protection technology and naturally reduce it.

Paying too much attention to figures such as price, profit, scale and output value does not necessarily bring positive help to society and environment.

Destiny is actually in the hands of consumers.

If you want to, consumers can choose to use high standards to promote the trading market, that is, to put aside the persistence of price and take a bright road leading to the new era of environmental protection.