Luxury: LV China Accounts For 4 Of The World's Sales.

Recently, China's luxury consumer market is growing rapidly, and China has become the top international market. brand A fat meat that cannot be underestimated in the eyes of the group. From LV, there are 39 stores in 30 cities in China, and sales in China have accounted for the whole world. Sales volume Nearly 4, more than Luxury goods The birthplace of the 19% share of Europe and the 23% share of the United States can be seen.

According to statistics, there are more than 100 top international brands in the world, and the number of large luxury goods groups in Shanghai, Beijing and Hongkong has surpassed New York and Paris. This year, only in Beijing and Shanghai, in just a few months, Tod, s, LV, Bottega Veneta, Cartier, Salvatore Ferragamo, Zegna and many other flagship stores and stores have opened one after another. At present, China has nearly 2/3 luxury brands around the world. It is expected that the representative luxury brands in the world will be found before 2013.

By the end of March 2011, the total consumption of luxury goods in China has reached 10 billion 700 million dollars (excluding private aircraft, yachts and luxury cars), accounting for 1/4 of the world's total share. China has become the second largest consumer of luxury goods in the world. Among them, jewelry market 2 billion 760 million, luggage 2 billion 510 million, fashion 1 billion 830 million, clocks 1 billion 940 million, cosmetics 970 million, other fields 7.8 billion, accounting for 27.5% of the global total. Chinese people may spend more money on luxuries than Americans and Europeans. Experts predict that in the next 3 years, China's total consumption of luxury goods is expected to surpass Japan and become the world's largest consumer of luxury goods.

In foreign countries, Chinese luxury consumption ability is also impressive. According to statistics, in 2010, more than 50 million people in China went abroad to travel and shop. 50% of Europe's luxury consumption and 15% of American luxury goods come from almost all Chinese tourists. In the shopping paradise Hongkong, during the golden week, luxury stores are also crowded.

The promotion of China's overall economy and the expansion of the rich are the main reasons for the popularity of luxury brands. A survey of bank customers shows that the number of Chinese millionaires with assets above ten million yuan (RMB) has increased from 361 thousand in 2006 to more than 1 million, and the figure is expected to reach 2 million 190 thousand by 2015. The Chinese consumer philosophy is likely to determine the development of the global luxury industry.