Paris Spring Group Buys Italy Top Brand Brioni

According to the French Le Figaro, France's fashion and retail giant PPR announced this morning that it bought a full name of Bly Noni, the top men's clothing brand in Paris (Brioni), but did not disclose the specific spanaction amount of Italy. Over the past few months, the group has been negotiating with Bly Noni brand representatives, and other peers and investment funds are also keen to bid for the brand.

In September this year, sources said, Paris spring intends to purchase the Bly Noni brand in Italy. purchasing price Up to 350 million euros. Paris's spring only stated in a statement that Bly Noni created a turnover of 170 million euros last year, and the company, which has only 1800 employees, has made a huge profit and is still expanding.

It is reported that Bly Noni was founded in 1945. brand At present, there are 74 stores and a wide range of global retail outlets. This pile spanaction It is expected to be completed in the first quarter of 2012 and has yet to be approved by regulators.