Women'S Underwear Store Business Strategy

With the improvement of living consumption level, women who love nature naturally are in love.

1. How to choose a good brand and proper shop location in a lingerie store

Choosing what kind of location to open a shop depends on your own investment ability. The better the location, the better the business will be, but the risk of investment is also greater.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt.

Choose what brand should be decided according to your local economic level, and the manufacturers behind the brand must have certain strength and long-term development market determination, rather than the opportunistic enterprise, otherwise it will bring endless troubles; and the quality of the brand must be excellent, because underwear is a close fitting object, the quality of the product is very important, and the inferior products will hurt the delicate skin carelessly, so it will be troublesome to complain to consumers.

Medium and high grade underwear brands are commonly used.

Two, how should underwear store deal with fierce competition and choose the right shopping guide?

Nowadays, underwear sales are in the situation of fast fish, slow fish and strong ones.

Because the threshold of investment in female underwear shops is relatively low, to some extent, it has resulted in repeated investment and vicious competition among small and private women's underwear shops, resulting in fierce competition for women's underwear shops and poor operation.

Therefore, investing in female underwear stores should not only see the market, invest prudently, but also have stronger psychological endurance and ability to control the market.

In addition, in the fierce market competition, as a result of price war continued, a series of exaggerated, crazy discount activities, so that some of the original have a certain level of mid-range brand, has become a peddler peddling along the street "big road goods".

More and more "discount" may be able to clear up inventory and inventory, but the result is that the brand has made some money. As a shopkeeper, you may not be profitable, and years of painstaking efforts in the local market are in vain.

Underwear is very special because of its privacy. Good shopping guide is related to turnover.

Experienced customers can judge the size of their cups and give accurate advice to customers.

The age of shopping guide is best between 28~40 years old. Too young girls recommend underwear to make people feel lack of authority.

Moreover, as a close fitting garment, even if the size is the same, it will also be different. The difference between appearance and function is even greater.

Therefore, shopping guides should persuade customers to try them on.

Girls who buy underwear for the first time tend to be shy. Shopping guide should eliminate their nervousness and give the correct explanation, so that the best impression can be given to the customers.

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Three, how to choose the right styles and colors for lingerie shops?

After a good brand is established, the right style must be chosen.

No brand can sell well, so you should mainly sell the best selling style, so that it can save money, speed up the process of customer selection, and enhance the customers' interest in products.

Besides, the comfort of products is very important. Wearing uncomfortable underwear will not bring customers back.

The combination of products is a very profound knowledge. We must have different series of products to fully meet the needs of women's underwear.

And different regions of the female breast type characteristics are different, the color preferences are also different, different climatic conditions lead to different regional underwear portfolio is also very different, such as the northern women's chest is more plump, size should choose larger, and southern women are small and exquisite, small code will sell well, winter color is deep, summer color is light, New Year holidays, red will be the best selling color.

The product version is another art. The best selling style and color must be displayed in the main position. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display.

Women are sentimental animals, beautiful shopping environment will stimulate their desire to buy.

Four, how to choose propaganda points for lingerie shops

In general, targeted advertising can bring direct benefits.

A small lingerie shop is unlikely to have lots of media advertising, but investors can spend a lot of money on something.

For example, in the main street, we should put some promotional banners on the main street, make a light box at the door of the shop, or send some small bills, coupons and so on in the areas where people are concentrated. We can also plan a window show, please show one or two models.

Scientific promotion is essential. Attractive promotions and gifts can deepen your feelings with your customers and narrow your distance. At the same time, it is also a good way to maintain price stability without discount. A good promotional product is a mobile advertisement.

Through the above analysis, you can see that before deciding to start a women's underwear store, you must make a specific analysis of your pros and cons, so that you can have a definite purpose.

Neither can we look ahead and follow, nor should we act hastily.

When you have a rational understanding of the attractive "money scene" and potential risks in the lingerie market, it is not difficult to stand out in the competition.