Home >

Brand Creation Should Not Be Ignored At The Same Time.

2011/11/17 16:39:00 9

Create Brand And Ignore "Middle And Low End"

It is reported that the 16 China (Humen) International Fashion Fair (Humen)

Service Trade Fair)

This Friday is about to begin.

Lin Chaoming, a member of the Humen town Party committee member in charge of trade and economic cooperation, said that Humen's clothing has considerable influence in the domestic clothing industry. However, there are not many Chinese and even world-class clothing brands in Humen's clothing. Therefore, the clothing industry in Humen should take the road of brand creativity.

Taking the road of brand is undoubtedly a powerful weapon to enhance the competitiveness of enterprises.

But there are two sides to everything.

brand

The road can not be seen from outside.

Although taking the road of brand creativity is very meaningful to many Dongguan enterprises, creating a brand obviously needs a long and tortuous process.

We must also see and not brand.

innovate

In itself, a process is needed. For an enterprise, the sales channels of the low-end products and brand products are different. The pfer of customers is very difficult, and the technical requirements of the products are different.

To this end, in Humen clothing to break through the "middle and low end strange circle" at the same time, but should not easily give up the low-end market.

Moreover, whether in the international market or in the domestic market, there is still a strong demand for low-end products, and there is always a market for low-end products.

Moreover, in Humen and Dongguan, in the so-called middle and low end product market, export competitiveness is very obvious, the industry is complete and the supporting ability is strong, the production capacity is strong and the scale effect is obvious.

All this can not be replaced by developing high-end brand market.

In fact, as far as Humen and Dongguan are concerned, brands and low-end products seem to belong to different fields, but there must be more and more differences between them.

On the contrary, there is a complementary relationship between the brand and the low end.

On the one hand, high-end brand products are conducive to brand shaping and profit enhancement. Good brand effect can effectively promote the increase of low-end sales volume, thereby effectively improving market share; on the other hand, the increase of low-end share and sales volume will directly affect the scale of products, help to achieve the scale effect and share the cost of high-end brand products, and form a virtuous cycle.

To sum up, for clothing and other products, there are some differences between the objective characteristics of the brand market and the low-end market. There are some regularity in the development process. Therefore, enterprises must strive to adapt to this regularity, and make their products, technology, brand and other strategic choices conform to this regularity. Only in this way can we achieve the best results and establish a competitive advantage.