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Geo Down Jacket New Product Highlights Market Segmentation

2011/11/18 11:31:00 23

Following the March 2011 China international textile fabrics and Accessories Expo, the group has been widely praised for its leading, creative, concise and perfect down jacket products. Through continuous design and development, the group will continue its classic fashion.

In 2012, the new products were listed on the whole line, which fully embodies the embodiment of fashion: "your winter's sense of warmth and quality."

The collocation of meticulous design and material selection for winter reflects the fashion elements of personality.

Since the new strategy of factory direct shop was launched in 2009, the direct store has spread all over the country, and only Beijing has developed to more than 30.

According to today

Down Jackets

In 2012, the product changed rapidly. "Jack O" launched the product differentiation in 2012: the sports series is dynamic, glossy, soft and fashionable, creating a youthful and beautiful visual experience; the leisure series uses the twill press fabric, the handle is thick, and creates the attitude of the urban people when they are on leisure; the classic series chooses the classic fashion fabrics of nylon, polyester and Hua Yao, which are noble, elegant, classic fashion, cold proof and warm.

The "Finney Jie o" launched by the high-end brand of geo group is ultra-thin and super thin in the autumn and winter of 2012.

Goose down

The series is available.

The unique design materials, the use of new and light touch, delicate and soft high-density imported fabrics, gorgeous accessories and leather and other materials, create a luxurious sense of quality, set off a unique exotic style.

Finney geo pioneered the development of high-end fashion style down garments in China, using the three-dimensional cutting technology from Europe and combining the characteristics of Oriental human body to fully demonstrate the perfect quality of Oriental people.

Abandoning the traditional down jacket fabric, using European and Korean fashion fabrics, and partly filling high quality white goose, leading the fashion trend.

As the creator of the locking technology, it has landed in the first tier cities in China and has received wide acclaim.

In the research and development of new products, Finney will work hard to shape the perfect brand of fabric, technology and style. It is designed for the fashionable women of the city in twenty-first Century. It will win the favor of the fashionable people with simple and fluent lines, exquisite workmanship and noble style.

"OURSHINE (Ao Yu Shang)" is a newly created young man under "Jack Ao".

brand

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Based on the consistent quality requirements of Jo brand, taking the European fashion design concept as the core, the fashion design with the mass consumption demand as the guide, the practical style and the affordable price, it has opened up a new field of "time and use" down garments.

"Ao Yu Shang" advocates young fashion lifestyle.

The design is novel, the colors are beautiful, the materials are exquisite, the workmanship is fine, the quality is superior, the lines are graceful and decent.

It can attract consumers' eyeballs and show the most beautiful body curve of wearers.

The high sense of responsibility for consumers makes Ao Yu Shang design hundreds of new products for different consumer groups every year, but eventually the products on the line should be carefully screened through 3~5 order, and ultimately determine the best products to be put on the market.

Geo brand is the main brand of the group, and has become the top three brands in the down garment industry. The brand has won the title of "ten influential brands of Chinese down garments", "the top ten best seller brands in China", "the national quality stable and qualified products", "China feather clothing cup Gold Award" and "the ten gold medal of fashion brands in Beijing".

And was awarded the "well-known trademark of China" by the State Administration for Industry and commerce.

At present, geo has developed into thousands of sales network and perfect operation system, and has evolved with the sales strategy of direct marketing concept.

Now, in Vancouver, Canada, Montreal and Seattle of the United States, the company has R & D team and top team.

fashion

Design institutes, a group of young designers and a strong R & D team composed of more than 60 other print and technical personnel have injected fashion design elements into every product.

At the same time, the company has formulated the development strategy of product serialization, relying on excellent product design, steady marketing strategy and flexible production organization, sales increase by more than 30% per year.