Two Major Paction Characteristics Of The 110Th Canton Fair Textile And Garment

2011/11/22 10:10:00 16

The 110th session

Canton Fair

In the first three days, the export volume of textiles and garments was 1 billion 500 million US dollars, up 11.52% from the same period last year.

There are two major characteristics of the paction:

1, optimize product mix.

Exhibitors textiles

clothing

It reflects the characteristics of China's textile and garment industry structure adjustment and product quality improvement, and a considerable part of the products have been innovating and improving in the past.

For example, the 300 yarn ultra-fine silk fabric felt shirts developed in Shandong Lu Tai Textile Co., each sold for 5000 yuan, and the price of the 500 yarn blended fabrics developed by Ruyi group (000626) was nearly 10 times higher than that of the Shanghai 500.

innovate

management model

In order to meet the needs of foreign purchasers, some large enterprises take the initiative to change their business models.

For example, Shanghai New Textile Co., Ltd. adopts differentiated management, and proposes to use its original design to build its own brand in the low-end market, and to continue to take orders in the high-end market.

The new differentiated textile business strategy has achieved remarkable results. In 2011, the new textile exports increased by 18% over the same period last year, and the profit grew by 25%-30% over the same period last year.

According to the Boabc analysis, under the circumstances of multiple factors such as the shrinking of external demand caused by the debt crisis in Europe and America, the sharp fluctuation of raw material prices, the continuous appreciation of RMB and the fierce market competition in the surrounding countries, strengthening R & D and design capabilities, enhancing the added value of products, introducing new products and new materials have played a key role in improving the bargaining power of enterprises, and have become an important part of the long-term development strategy of many enterprises.