Beijing'S Two North And South Outlets "Dystocia"

In Oteri J market After being flooded, it is difficult for the new store to fulfill its opening promise. It is reported that orlies in the wing Yong Wang has begun. Attract investment But the construction time has been postponed to the beginning of next year. Previously, the "North China outlets" flagship shop, which announced its opening in October, was also embarrassed by the delay of its opening. "Yong Wang ole" and "opera" are the two largest projects in the last wave of the otter rush.

The aeon orlies, scheduled to start in July this year, has not yet set the name of the project, and has yet to sign any signs of earth shaking. Yong Wang ole is located on the north side of Beiqing Road, and the southwest side is adjacent to SHOPPING MALL, which is only a few hundred meters away from many residential projects in the area. As early as last June, Kong Hao, deputy general manager of the International Mall Development Co., Ltd. revealed that the two phase of the International Mall has completed the planning and design, and is expected to be initially completed by the end of 2012. According to the project planning of its developers, the outlets is one of the commercial facilities of the two phase of the International Mall, with a total area of over 200 thousand square meters, larger than that of the northern city of Sevilla.

Even with a strong development team and an international operation team, the company expects to invest nearly 1 billion yuan and absorb more than 300 international companies. brand The biggest ostris in North China has postponed its opening up. Prior to the opening of the October "North China outlets stores", the latest announcement of the opening time was postponed to the end of this year.

In fact, in 2009, when Oteri J (China) Limited announced the opening of the store, it indicated that the first phase of the project was put into operation at the end of 2010. In April of this year, Gao Yanjie, deputy chief executive of the Standing Committee, said publicly that the project is now advancing day and night and is expected to open in October next year.

Even after repeated delays, there are still some people in the industry who think that "some hasty". A retailer who did not want to be named said that although the subway line had been opened around the city, the current traffic conditions and the surrounding business atmosphere still did not meet the requirements of the opening. "Hasty opening will not only make the enterprise pay more operation cost, but also affect the consumer's first impression of the project."

Liu Hui, the chief analyst of retail business consulting in Chao Yi, and the observer of Ortles, believe that the main reason for the dystocia is investment difficulties, whether it is the northern wing of the orlie or the southern side of the city. Even the outskirts of orth, which has already opened, there are many projects that have yet to get out of the embarrassment of investment difficulties. In China, the most important thing is to get the support from the big dealer and the agent.

At present, there are many quantities of OLE in the outer suburbs, but the understanding of this format is not clear enough by brand suppliers. Without upstream support, there is a widespread investment difficulty in outlets in rural areas. Liu Hui believes that this is closely related to the lack of professional operators in the country.

"At present, many enterprises take the real estate as the core to do Ole, which can not create a good brand of orteus. If an enterprise can take out 50% of construction funds to purchase goods, it will get a good price advantage. Liu Hui revealed that the purchase price of the outlets is quite low. The second-class brands of Japanese and other countries, the two or three line products of the first class brands or the old products are about 2~2.5 of the purchase price of Oteri J, even if they increase taxes, they will not exceed 70 percent off. It will achieve sustainable development only if there is a parity effect.