Who Will Dominate The Children's Clothing Market?

Following Metersbonwe's announcement that it will officially launch the brand of the brand in the spring of next year, the wedding bird also announced recently that its new brand of children's wear will be officially landed on New Year's day in 2012. domestic market . The two messages are put together to interpret one. signal In 2012, clothing chiefs will be on the market in children's clothing.

At present, the reasons for the above decision are not clear, but the same as a listed company, looking at Semir. Clothes & Accessories The transcript may be of reference significance. According to the performance data released by Semir, in the first three quarters of this year, the income of the two brands of Semir and balbala increased by 26% and 48% respectively. Under the slight slowdown of Semir brand growth, the business outlook of its children's wear brand balbala is still good, which has continued the trend of rapid growth in the past two years.

For the United States, although the city's fashion brand ME&CITY launched the KIDS series for children's fashion in 2009, and once tried to make it into a separate children's wear brand, it injected new growth points for the company. However, from the market reaction in recent two years, the performance of ME&CITY KIDS was not satisfactory.

Let's take a look at the wedding birds. Although the brand of the brand has filled the gap of the wedding birds in the children's clothing market, its identity has many similarities with ME&CITY KIDS. The Shanghai Brad fashion company, which runs the brand of Lu Lu, is a wholly-owned subsidiary of the wedding bird. Before the announcement of the news birds' children's wear, the position of Brad is actually "the fashion sports brand that combines three categories of men, women and children's clothing".

In fact, apart from the United States and the news birds, there are also a large number of foreign trade processing enterprises in Fujian, such as Shishi, Guangdong, Dongguan and Foshan, to make full efforts to enter the children's clothing market in 2012. It is undeniable that the concentration of children's clothing industry in China is not high enough, and is still at the initial stage of branding. Children's clothing is a great opportunity for the listed companies to improve their performance or the transformation of OEM enterprises. However, there is an old saying in the clothing industry: capital strength is the patron of brand development.

At present, the brand of children's wear and the animation industry are becoming more and more closely linked. This trend puts forward higher requirements for the relatively scarce children's wear design talents. In addition, looking back at the news of children's clothing industry in 2011, many people will be surprised to find that quality safety is still the most concerned topic. In 2012, the mandatory national standard for children's wear safety is expected to come out, which means that the threshold of children's wear industry will be raised again. Thus, at the beginning of the end of the year, when the clothing industry is rushing to the children's clothing market, who can become the master, the answer is worth looking forward to.