Brand Awareness Of Chinese Textile Enterprises

China is already a big textile country.

Wang Zhen, general manager of Beijing Erdos Creation Exhibition Co., Ltd. is a typical representative.

As the daughter of Wang Linxiang, chairman of Ordos group, Wang Zhen, who has over 10 years of overseas study and work experience, has unique insights into making brand and luxury goods.

After learning to return to China, she founded the 1436 high-end brand of cashmere in 2007.

1436 the classic gourmet cashmere sweater is the flagship product, and the cashmere elements are effectively applied to coat, jacket, etc., and are equipped with a series of ornaments.

For the success of 1436, Wang Zhen believes that the most important thing is product quality, followed by product design.

1436 of the design team hired talented designers who had been designed for international brands.

This is an important guarantee for the 1436 synchronization with international popularity.

To Wang Zhen's relief, 1436 since its launch in 2007, many political leaders, business elites and media have learned and remembered 1436 through various high-end platforms.

The story of the two generation of successors in creating the brand is also staged in the dream orchid group.

As the son of Qian Yuebao, chairman of Meng Lan group, Ho Ming was doing international trade when he first entered the company in 1999.

Ho Ming fills the gap in the international trade of dream orchid. As the chairman of Meng LAN import and export company, he led his team to make international trade vivid.

Now, the 15 men's dream import and export company has created 200 million yuan RMB sales every year.

But he is not satisfied with this.

A new brand named "Danli", which belongs to Ho Ming, was born in 2010.

He Ming regards this brand as a home textile brand for the masses, and the market positioning is for the network sale and the rural market.

This is contrary to the majority of home textile brand positioning high-end marketing strategy.

This reverse action also shows his unique insight and courage.

"Dan Li" started from scratch, but in half a year, it created a lot of achievements, and the price of home textiles brand launched.

Zhejiang Sheng Sha group's two generation successor, deputy general manager of the Shah Sha group, Jia Sheng also wrote his own brand legend.

After graduating from Shanghai University of Finance and Economics in 2005, Jia Sheng wanted to do financial work, but with his father

In 2008, the name Sha was not a direct marketing mode. There were only a few outlets in the country.

Jia Sheng realized that acting as an agent is not a long-term road to brand development.

Because from the trend, many famous international brands used to operate as agents in China, but now they are all direct battalions.

Jia Sheng decided to adjust his strategy.

In those days, the number of affiliate agents was reduced to less than 5, and all of them began to build their own direct stores.

After 3 years of development, the name Sha has grown mature and has emerged in the densely populated areas of Jiangsu and Zhejiang.

When many enterprises broke down and went bankrupt in the financial crisis, the name Sha went far beyond its peers.

"With the foundation of our parents as the foundation of development, we should integrate superior resources to provide a better platform for our development."

Jia Sheng's thinking is very pragmatic.

1 years ago, Jia Sheng led his team to research in the US, Hongkong and Japan, and began to create its own brand "ICCI" independently.

After nearly 1 years of development, the "ICCI" performance in Jiangsu and Zhejiang is far ahead of many well-known brands in the country.